Sr. Campaign Marketing Manager

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our opportunity

Join Automation Anywhere, the leader in Agentic Process Automation (APA), and help shape the future of intelligent automation marketing. We’re looking for a hands-on, operationally minded Senior Campaign Manager to drive the execution of our B2B demand generation programs—from webinars and emails to performance tracking and cross-team coordination.

You’ll be the operational engine that keeps campaigns running seamlessly across brand, digital, product marketing, and sales. You thrive in fast-paced environments, bring order to complexity, and know how to turn ideas into measurable results. If you’re ready to build, execute, and optimize campaigns that fuel growth in a company redefining what’s possible with APA—this role is for you.

Who you’ll report to:

This role reports to the Director of Campaigns & ABM

Location: 

Remote role - ability to work within any U.S time zone

You will make an impact by being responsible for:

Campaign Execution

• Leading end-to-end webinar production including setup, speaker coordination, and live event management
• Writing email copy for demand generation and nurture programs
• Building and maintaining campaign dashboards, reports, and performance insights
• QA for all campaign elements to ensure flawless execution
• Managing the campaign calendar and communicating launch timelines to stakeholders

Cross-Functional Coordination

• Partnering with Marketing Operations to build campaigns with clear requirements and timelines
• Collaborating with Brand to secure creative assets and maintain consistency
• Aligning with Product Marketing on messaging and content
• Working with Digital on audience targeting and list segmentation
• Coordinating with SDRs for lead follow-up, providing campaign context and assets
• Anticipating and flagging risks early to keep campaigns on track

Process Optimization

• Providing feedback on campaign execution to improve workflows and tracking
• Identifying gaps in data quality, reporting, and process efficiency
• Developing and document standardized checklists, templates, and best practices

Team Agility

• Jumping in where needed to ensure campaign delivery—whether building slides, writing assets, or troubleshooting
• Thriving in a fast-moving, collaborative environment where flexibility and accountability are key
• Communicating proactively to keep stakeholders aligned and momentum strong when priorities shift

You will be a great fit if you have:

• Bachelor’s degree in Marketing, Business, or a related field
• 10+ years of experience in B2B campaign execution, demand generation, or marketing operations
• Proven ability to manage global webinar programs, including technical setup and live event logistics
• Strong copywriting skills for email marketing with a focus on conversion-driving messaging
• Working knowledge of marketing automation platforms and CRM systems (Salesforce preferred); able to analyze data and build performance reports
• Deep understanding of demand generation metrics, audience segmentation, and data quality impact on campaign performance
• Skilled at coordinating complex, cross-functional projects and partnering with sales/SDR teams for effective lead follow-up
• Knowledge of email deliverability best practices and compliance standards (e.g., GDPR)
• Exceptionally organized, detail-oriented, and resourceful; able to operate independently in a fast-paced environment
• Experience in B2B SaaS or technology organizations preferred; familiarity with ABM strategies, ZoomInfo, Mutiny and analytics tools (e.g., Tableau) a plus

You excel in these key competencies: 

• Execution Excellence: Operates with precision and accountability to deliver campaigns that drive measurable impact—embodying the same efficiency and intelligence that define Agentic Process Automation (APA)
• Adaptability: Navigates change and ambiguity with confidence, bringing structu