Sr Product Marketing Manager, Small Business & Pre-paid Internet

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As a Senior Product Marketing Manager on the T-Mobile Broadband Product & Portfolio Marketing team, you will play a pivotal role in shaping the future growth strategy of T-Mobile Internet across two of our most important and fastest-growing segments: Small Business and Prepaid. This is a highly strategic role at the intersection of product innovation, portfolio strategy, consumer insights, and go-to-market leadership. You will lead the development of differentiated broadband products and portfolio strategies designed to unlock new growth opportunities, deepen customer engagement, and strengthen T-Mobile’s competitive position in the market.

You will be responsible for identifying emerging customer needs, market whitespace opportunities, and evolving industry trends to inform the future direction of T-Mobile’s broadband portfolio. By leveraging deep consumer understanding, data-driven insights, and strategic thinking, you will define compelling product concepts, differentiated value propositions, and long-term roadmap strategies tailored to the unique needs of Small Business and Prepaid customers.

This role requires both visionary thinking and operational excellence. You will guide products from ideation through commercialization — partnering cross-functionally across Product, Consumer Insights, Analytics, Pricing, Competitive Intelligence, Integrated Marketing, Sales, and Acquisition teams to bring innovative solutions to market and drive measurable business impact.

The ideal candidate is a strategic marketer and business thinker with strong analytical capabilities, exceptional storytelling skills, and a passion for uncovering unmet customer needs. You thrive in ambiguity, influence across complex organizations, and are energized by building future-forward portfolio strategies that challenge industry norms.

This is a hybrid role requiring a minimum of 3 days per week in the office.

Responsibilities

• Lead the strategic development and evolution of T-Mobile’s broadband product portfolio for Small Business and Prepaid segments, with accountability for portfolio growth and business performance 

• Define long-term portfolio and roadmap strategies grounded in customer insights, market intelligence, competitive dynamics, and emerging technology trends 

• Identify and evaluate new market opportunities, consumer segments, and growth vectors to inform future product innovation and commercialization strategies 

• Translate customer behaviors, pain points, and purchase drivers into differentiated product concepts, value propositions, features, and experiences 

• Develop strategic business cases, product briefs, opportunity sizing, and customer segmentation frameworks to support investment decisions and portfolio prioritization 

• Partner closely with Consumer Insights, Analytics, Competitive Intelligence, and Market Research teams to uncover actionable insights that shape product direction and positioning 

• Lead cross-functional alignment across Product, Pricing, Marketing, Sales, and Operations teams to successfully bring new products and capabilities to market 

• Influence pricing and offer strategies in partnership with Pricing teams to optimize customer adoption, value perception, and business outcomes 

• Drive commercialization and go-to-market strategy development, including positioning, messaging, launch planning, channel strategy, and customer-facing communications 

• Establish KPIs and performance frameworks to measure product success, customer adoption, and portfolio health, using data-driven insights to continuously optimize strategy 

• Also responsible for other duties/projects as assigned by business management as needed

Qualifications

• Bachelor's degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience. Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science.

• 5+ years of progressive experience in Product Marketing, Portfolio Strategy, Product Management, Consumer Insights, Category Management, Corporate Strategy, or related disciplines 

• Proven experience developing portfolio strategies and leading end-to-end commercialization for