VP, Off-Platform Strategy - CNN

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Your New Role
We are CNN. The world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
We are seeking a Vice President of Off-Platform Strategy to lead the vision, execution, and growth of our off-platform audience strategy. This is a high-impact leadership role responsible for driving audience development, engagement, and monetization across both referral-driven and reach-centered platforms (e.g., Facebook, Instagram, TikTok, YouTube, X, etc.).
This role will oversee a comprehensive team focused on growing our off-platform audiences and referrals to CNN, channel-specific content development management, and platform-specific revenue generation. It requires a leader who can balance editorial and business goals, and who understands how to shape platform-specific strategies that build habit, grow loyal audiences, and drive sponsorship or other revenue opportunities.
The ideal candidate will be audience-obsessed, revenue-conscious, and fluent in platform behavior, content formats, and performance data.

Key Responsibilities:
Off-Platform Strategy & Leadership
• Define and lead a comprehensive, platform- and channel-specific strategy across all of CNN’s social and third-party content distribution channels.
• Oversee growth goals for reach, engagement, and referral, ensuring audience development strategies and off-platform production strategies are tailored by platform and audience behavior.
• Collaborate with Editorial, Marketing, Growth, and Product leaders to align off-platform efforts with consumer lifecycle and brand objectives.
Team Oversight
• Lead and build a high-performing team focused on: o Off Platform Reach – to oversee platform-native content on video or visual-first platforms (Instagram, TikTok, YouTube) with a focus on engagement, repeatable formats, and habit-building content strategies.
o Referring audiences from social to site – to manage and execute social distribution strategies that drive traffic and conversion back to O&O properties.
o Supporting Monetization Opportunities – to help inform, identify, manage and fulfill sponsorship opportunities for off-platform content, and collaborating with Ad Sales on built-if-sold activations.
Monetization & Sponsorship Enablement
• Partner with Revenue, Brand, and Ad Sales teams to identify and develop sponsorable content opportunities across off-platform environments.
• Oversee the ideation, planning and packaging of “built-if-sold” content, ensuring alignment with editorial values and platform behavior.
• Ensure monetization strategies across platforms are optimized and measurable.
Performance & Optimization
• Guide platform-specific growth and optimization strategies based on deep audience insight and performance metrics that drive and support overall Audience goals
• Ensure channel managers are equipped to develop and execute data-driven strategies that are audience- and algorithm-informed.
• Promote testing, learning, and iteration to ensure we are evolving with platform algorithms, audience expectations, and monetization opportunities.

Qualifications & Experience
• 8-10+ years of experience in social media strategy, audience development, digital co