The North Face: Brand Manager, Performance (Americas)

 Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve.

As we enter our sixth decade, we pledge to:

• Empower exploration and the thrill of the unknown for as many people as possible.
• Protect the places where we live, play, and operate.
• Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Brand Manager, Performance (Americas)

What will you do?

A day in the life of a Brand Manager, Performance at The North Face looks a little like this: Reporting into the Sr. Manager Brand Management, you will work day-to-day with Creative Partners, Global + Regional channel leads, Merchandising, Product Design, and Marketplace partners to bring The North Face brand ethos to life for our Americas Region. Since 1966, The North Face has been dedicated to serving athletes and consumers with an exploration mindset. This role is fundamental to our commitment to that mindset, ensuring that our “Athlete Tested and Expedition Proven” promise is integrated into our full marketing ecosystem. For the right candidate, this is an incredible opportunity to drive an aligned Global and Regional vision for our Performance category, inclusive of snow, climb and trail.

How You Will Make a Difference

• Strategic Vision: Serve as the voice of the AMER consumer – developing and implementing a modern and distinctive strategic vision for The North Face's DTC and Wholesale marketplace.
• Relationship Building: Own, establish, and nurture relationships with key players in Channel and Category to drive brand excellence.
• Market Analysis: Conduct comprehensive market analysis to identify trends and opportunities against the competitive landscape as well as at the intersection of fashion and performance.
• Category + Campaign Management: Deliver annual category and seasonal campaign strategy through the go-to-market process with a fully integrated plan approach.
• Product Marketing: Implement best-in-class product marketing for our most technical performance products across footwear, apparel, equipment, and accessories.
• Performance Metrics: Monitor and analyze brand performance metrics to measure effectiveness of strategies and campaigns, making data-driven adjustments as needed and providing regular reporting of such to leadership + key stakeholders.
• Cross-functional Collaboration: Collaborate with product design, merchandising, marketplace, and marketing teams to ensure we show up in an authentic and consistent manner across all key touchpoints and aligned with the company's mission, vision, and values.
• Innovation: Drive innovation in brand marketing, leveraging modern marketing techniques to engage and inspire the next generation of consumers.

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. An ideal candidate will have 6+ years of relevant experience within a global organization and a comprehensive understanding of the outdoor and footwear industry.

The foundation skills you will need in this position are:

• Experience in global/regional brand management in the outdoor, action sports, or footwear industries.
• Proven track record of developing and executing successful brand strategies and campaigns in a global organization, understanding the nuances of global alignment and regional localization.
• Established understanding of the outdoor consumer.
• Excellent communication skills with the ability t