Content & Brand Manager

Job DetailsJob Location: Central Alabama - Birmingham, AL 35209Position Type: Full TimeJob Category: MarketingOakworth Capital Bank is growing and has an excellent opportunity for someone to join our team in Birmingham, AL!   We are looking for a Content & Brand Manager with an entrepreneurial spirit and a genuine passion for storytelling to help bring our brand to life across digital and print channels. An ideal candidate would meet the qualifications listed below, and more importantly, be able to demonstrate that they live by Oakworth Core Values (Golden Rule, Character, Innovative Spirit, Professionalism, Work Ethic).

This role plays an important part in shaping how we communicate with clients, prospects and associates by creating clear, engaging content that reflects Oakworth’s voice and values. Working alongside leaders and subject matter experts, you’ll help produce on-brand content, support campaigns and ensure consistency across our communications platforms.

Key Roles/Responsibilities:

Content Campaign Execution

Supports the execution of multi‑channel marketing campaigns by producing, updating and publishing content aligned with strategy.

Creative Design and Brand Stewardship

Creates, edits and designs digital and print materials that follow Oakworth’s brand standards and meets regulatory requirements.

Storytelling & Editorial Oversight

Writes and edits clear, client‑focused content and assists with the production of ongoing brand publications such as blogs, the magazine and the podcast.

Website Management

Updates and maintains content and design on Oakworth.com and the intranet, ensuring accuracy, brand alignment and consistent digital experience.

Internal & External Corporate Communications

Supports the creation and distribution of internal and external communications, including newsletters, associate updates, investor‑related notices and third‑party platform content.

Responsibility Details: 

Content Campaign Execution

Manage an integrated content strategy and lead multi‑channel campaigns that support brand awareness, engagement and business development.
Create and maintain content across core disciplines, partnering with leaders and subject matter experts to produce clear, client‑focused thought leadership.
Oversee production of key brand platforms, including the magazine, podcast, weekly blog and other recurring publications.

Creative Design & Brand Stewardship

Write, design, edit and publish content across digital and print channels while ensuring alignment with brand standards and regulatory requirements.
Coordinate with external designers, agencies and vendors to maintain consistent visual identity and messaging.
Manage the sales and content library to ensure associates have access to current, compliant materials.

Website Management

Oversee Oakworth.com to ensure clear, client‑focused messaging, strong brand alignment, and SEO/AEO best practices.
Maintain and enhance the company intranet to support communication, culture and associate engagement.
Develop campaign landing pages that support integrated marketing strategies.
Coordinate collaboration with website design partners and other vendor relationships.

Corporate & Internal Communication

Plan, create and distribute external communications across Oakworth and third‑party platforms.
Manage internal communications, including associate updates, newsletters, project launches and intern program messaging.
Support media relations and investor relations with communication distributions.

Measurement, Reporting & Operational Excellence

Manage the content scorecard and report on key performance metrics.
Develop processes that improve content production efficiency and publishing workflows.

Successful candidates will have:

Bachelor’s degree (B A.) in marketing, communications, or related field preferred
7+ years of progressive experience in marketing, brand strategy and/or integrated marketing communications
Demonstrated ability to lead multi-channel initiatives from strategy through execution
Strong understanding of brand governance and AP-style writing and editorial judgment skills
Work effectively in a collaborative, fast-moving environment with multiple stakeholders
Familiarity with marketing automation and CMS platforms
Exceptional organizational skills, project management mindset and attention to detail

Oakworth has been recognized by American Banker magazine as one of the “Best Banks to Work For” nine times, earning a spot on the list every year since the program began in 2013. Most recently, Oakworth ranked #2 nationally in both 2024 and 2025, after holding the #1 ranking six times in prior years. To learn more about our story and what truly sets Oakworth apart, visit https://www.oakworth.com/.

If you are interested in this excellent opportunity, please send your resume to brooke.kline@oakworth.com.  

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