Sr. Manager, Digital Adoption & Engagement

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

0

Pay Details:

$110,760 - $166,400 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Sales & Customer Distribution Support

Job Description:

The Senior Manager, Digital Sales- Consumer Deposit Product & Payments (CDPP) (US) is accountable for the digital sales delivery of TD Bank, Americas Most Convenient Bank products within the CDPP portfolio. The role involves working with numerous stakeholders, with the ultimate goal to create a seamless and effortless digital customer experience and ensure effective sale and delivery of TD Bank, Americas Most Convenient Bank digital product sales and services. The Digital Channel is one of our key distribution channels and has a global mandate and an enterprise-wide strategy for the Online, Tablet and Mobile channels across TDBG. The aim of the channel is to deliver an exceptional, seamless and effortless experience for customers and clients who manage their finances via Online, Tablet and Mobile. The Digital Channel is accountable for the Digital strategy, customer experience and distribution of products and services across businesses.

Depth & Scope:

• Manages the full end-to-end digital sales funnel to drive increased sales volume by: partnering with RMO/Card Marketing and RMO/Card Product teams to fill the funnel, driving enhancements and optimization efforts to maximize in-funnel conversions, and leveraging tools and capabilities available to drive sales (e.g. search engine optimization, on-site advertising, social media, etc.)
• Defines approach and delivers against Digital Channel KPIs for TDB RMO/Card products and services and manages projects and initiatives against these metrics; collaborates on metrics for digital sales with support from RMO/Card product lines of business
• Maximizes value of Digital capabilities to reach, educate, and advise customers to increase engagement, attract new customers and deepen relationships
• Identifies and leads ongoing efforts with cross-functional teams to continuously optimize the site and application experience toward ongoing, incremental improvement in sales, lead generation and service adoption
• Works with peers within Digital Channels team to leverage capabilities including: Mobile, Search, Natural Language Help, Chat, calculators, design and other tools to drive sales
• Works collaboratively with Marketing and Strategy and Planning partners to understand customer and prospect needs/behaviors, brand direction, product strategies and enterprise strategy so digital sales experiences can support the objectives
• Represents the Channel on key projects and initiatives as business owner; Collaborates with partners, including Risk, ARFM, GAML, Compliance and TRIMIS
• Partners with Digital Channel planning team to balance priorities across business units and manage sales budgets and costs to ensure milestones and deliverables are met
• Represents the channel to RMO/Card Product & Marketing leaders with ongoing management and interactions, including bi-weekly sales meetings, MBRs & BAU management where RMI results are being reviewed or sales strategies are being identified
• Provides digital channel SME-level input on sales strategies and direction in support of RMO/Card's account plan, public site sales strategy and overall LOB goals
• Provides coaching and mentoring to direct report(s) or junior peers to create a supportive, performance-driven culture

Education & Experience:

• Undergraduate degree required, graduate degree preferred
• 10+ years of related experience
• Proven experience driving leads, sales and other key web metrics through the Digital channels (Mobile, Tablet, Desktop) while deploying strategies to improve overall site traffic and conversions
• Digital marketing experience supporting/leading work within the