Director, Healthcare Provider Promotion Marketing

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

Gilead is seeking a Director, Healthcare Provider Promotion Marketing to champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir. In this role, you’ll report directly to the Senior Director, HIV Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.

As the HCP Promo Marketing Lead, you’ll:

• Drive bold, creative campaigns that educate HCP and drive product adoption
• Amplify clinical data and develop compelling stories to differentiate this novel product
• Be at the forefront of healthcare innovation, leveraging cutting-edge insights and fostering deep connections with our field sales team

If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in HCP marketing, Gilead wants to meet you!

Role Overview & Responsibilities:

• Support development of HCP personal promotion strategy and executional plan for BIC/LEN in the U.S., ensuring alignment with brand objectives and evolving market dynamics.
• Lead development of materials and messaging for HCP personal promotion, including call flows, objection handling, and sales tools tailored to a launch brand
• Drive strategic planning and execution for HCP engagement for a launch product
• Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensure solutions are compliant and consistent with organization objectives.
• Lead market research projects in close collaboration with cross-functional partners.
• Adapt and evolve global assets to meet U.S. HCP needs, including messaging and campaign refinement.
• Develop and refresh HCP promotional campaigns, ensuring relevance and resonance with HCPs.
• Generate and synthesize insights from multiple data sources to inform strategic decisions and optimize promotional impact.
• Define and track marketing KPIs, using data to drive continuous improvement and performance optimization.
• Contribute to HIV portfolio strategy, providing insights and recommendations on go-to-market approaches and cross-brand synergies.
• Manage agency relationships and budgets, ensuring high-quality output and fiscal discipline.
• Collaborate cross-functionally with Regulatory, Legal, Medical Affairs, CL&D, II&D, Global Marketing, and Sales Leadership to ensure coordinated execution.
• Collaborate with Global Partners to adapt and evolve assets and strategy to US HCP needs
• Evaluate and evolve marketing systems and processes to support operational excellence and scalability.
• Deliver compelling presentations to internal stakeholders and external audiences, translating strategy into action.
• Ensure compliance with all relevant laws, regulations, and internal policies.

Competencies and Expertise Required:

• Track record of successful pharmaceutical/biotech marketing, with launch experience preferred
• Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities
• Experience with marketing strategy, sales and regulatory policies and practices
• Ability to conceive, develop and implement multi-dimensional marketing and business plans
• Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
• Strong v