Brand Manager

We’re on the lookout for a creative, highly motivated, results-oriented Brand Manager to help drive and define the Warby Parker brand. In this role, you’ll use your strategic understanding and creative vision to enhance brand awareness and drive new customer growth. You’ll be responsible for leading the strategic development, planning, and execution of both product expansions and high-priority marketing initiatives, including the growth of our ecommerce, contacts and insurance business. With each project, you’ll play a key role in Warby Parker’s success in transforming the eyewear industry while also demonstrating that for-profit companies can do good in the world. Sound cool? Read on! 

What you’ll do:

• Work cross-functionally to drive the strategic development, planning, and execution of integrated marketing programs and campaigns (with a focus on seasonal campaigns, our ecom business, contacts and insurance expansion)
• Drive brand marketing efforts across the organization while bringing creative ideas to execution and delivering concepts to consumers in support of our ambitious growth objectives
• Develop marketing strategies that support the growth of our contact lenses business and insurance expansion
• Lead projects that create demand for our products, enhance brand awareness, and drive consumer advocacy—all while upholding a smooth, integrated process
• Partner with the Growth team on national media efforts and paid advertising creative including DRTV and direct mail 
• Assist in the creation of a long-term strategic marketing framework for the brand 
• Be a “keeper of the brand” and constantly work to clarify, articulate, and execute creative marketing programs that embody Warby Parker’s unique qualities 
• Optimize processes to ensure on-strategy programs are executed on time and on budget
• Juggle multiple critical, time-sensitive, and high-visibility projects within the Brand team

Who you are: 

• Backed by 5+ years of integrated brand marketing, project management, creative operations, or related experience
• Equipped with effective project management and communication skills (your operational standards for budgets, calendars, timelines, and efficiencies are sky-high!)
• A highly creative and non-traditional thinker who is not afraid to question the status quo and is comfortable working in a dynamic, fast-paced environment
• Able to develop influential and collaborative relationships across teams and functions, and articulate a vision that inspires colleagues and customers alike
• A confident, curious leader, builder, and mentor (not to mention an organizational powerhouse)
• Passionate about the Warby Parker brand and committed to the spirit and intent of the company's core values
• Appreciative of and curious about culture, communities, and consumers
• Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)

Some benefits of working at Warby Parker for full-time employees:

• Health, vision, and dental insurance
• Life and AD&D Insurance
• Flexible vacation policy
• Paid Holidays
• Retirement savings plan with a company match
• Parental leave (non-birthing parents included)
• Short-term disability
• Employee Assistance Program (EAP)
• Bereavement Support
• Education Reimbursement
• Free eyewear
• And more (just ask!)

Warby Parker, in good faith, believes that the posted salary range is accurate for this role in New York at the time of posting. Warby Parker may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future. In addition to base salary, this role is also eligible to receive a cash bonus and an equity bonus as part of the total compensation package. Details and eligibility will be discussed during the application process.

New York Pay Range$91,875—$105,000 USD

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About Us:

Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.

We're constantly asking ourselves how we can do more and make a greater impact, and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can sca