Sr. Content Strategist

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Thought Leadership team at Workday is a forward-thinking group dedicated to establishing the company as a leading voice in the future of work and AI. We strive to achieve this by creating impactful content that analyzes emerging trends, influences industry perspectives, and positions Workday executives as trusted thought leaders. Our work directly impacts brand awareness and demand generation efforts across key markets.

About the Role

We are seeking a highly organized and collaborative Sr. Manager of Content Strategy to lead and optimize our content development process. In this role, you will be the central point of contact for all content projects, ensuring seamless execution and timely delivery across multiple teams and platforms. You will leverage your expertise in project management, communication, and content strategy to drive impactful content experiences that align with our business objectives.

About You

Responsibilities:

• Project Management:

  • Oversee all content projects within Workfront and Adobe Experience Manager, ensuring projects are executed efficiently and meet deadlines.

  • Define project scope, timelines, and resource allocation, clearly communicating project status and updates to stakeholders.

  • Proactively identify and mitigate potential project risks and roadblocks.

  • Champion process improvements to enhance content project efficiency, effectiveness, and scalability.

• Content Calendar Management:

  • Own and maintain the central content calendar, working closely with the Communications and Marketing Operations teams to ensure alignment and integration with broader marketing initiatives.

  • Collaborate with cross-functional teams (Communications, Marketing, Product, Industry) to gather input, prioritize projects, and maintain an accurate and up-to-date content calendar.

  • Facilitate regular content council meetings with key stakeholders to review progress, discuss upcoming initiatives, and foster collaboration.

• Budget Management:

  • Assist in managing budget line items related to content creation and distribution.

  • Track and report on content-related expenses, ensuring adherence to budget guidelines.

• Stakeholder Management:

  • Build strong relationships with key stakeholders across various departments, including Communications (PR, Executive, Analyst Relations), Marketing (Digital, Field, Campaigns), Product, and Industry.

  • Effectively communicate project updates, challenges, and successes to stakeholders at all levels.

• Process Optimization:

  • Continuously evaluate and improve content development processes, workflows, and tools to optimize efficiency and quality.

  • Identify opportunities to streamline content operations and leverage technology to enhance productivity.

Basic Qualifications

• 5+ years of experience in digital marketing, content strategy and project management, preferably within a B2B environment.

• 2+ years of Marketing Operations

• Proven experience managing complex content projects across multiple teams and platforms.

• Strong familiarity with project management tools such as Workfront and content management systems like Adobe Experience Manager (AEM).

• Budget management experience is a plus.

• Able to infuse creativity into all aspects o