Regional Marketing Manager (West Coast, USA)

Company Description

Who we are:

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability.

Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks.

With a vision to transform how professional services and their clients do business together, Ignition empowers 7,250+ businesses to reach their full revenue potential.

To date, Ignition customers have engaged over 1.7 million clients and generated US $8b in revenue via the platform.

Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK. 

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

Role Location: This is a fully remote position based in the West Coast, USA, with occasional travel as needed. We are open to candidates with full right to work in the US.

How we work: This is a global position where you'll collaborate with leaders and colleagues across the AMER region (US & Canada) and APAC (Sydney & Brisbane). While your primary working hours will align with the Pacific timezone, you'll need to engage with teams across different time zones. We offer a high degree of flexibility, allowing you to structure your workday to effectively accommodate these global interactions when necessary

Job Description

Reporting to the Global Marketing Director, Demand Generation, who is based in Melbourne, Australia, the Regional Marketing Manager, AMER will play a critical role in shaping and executing Ignition’s local marketing strategy for the US. This is a hands-on, highly collaborative role that involves planning and delivering localized marketing initiatives to drive high-quality, engaged leads and qualified opportunities for the sales team, as well as fuel new trials to our product.

As part of the demand generation team, this role focuses on localizing global marketing campaigns, optimizing regional marketing efforts, and coordinating closely with the sales team to ensure alignment and success in our US market.

Key Responsibilities

• Local Marketing Strategy: Formulate and execute localized marketing plans for the US market, aligning closely with the global demand generation strategy.

• Campaign Localization: Work with the global marketing team to localize digital campaigns, messaging, and copy across multiple channels, ensuring relevance to the US market.

• Webinars and Events: Plan and run local webinars, on-the-ground events, and other engagement activities to generate qualified leads and trials.

• Collaboration with Sales & Revenue Operations: Partner with SDRs, AEs and RevOps to ensure alignment between marketing and sales, focusing on driving qualified opportunities and high-intent leads.

• Content Creation: Develop localized marketing collateral, ensuring that messaging resonates with the US audience. Craft compelling copy for campaigns, email marketing, and events.

• Marketing Automation & Lead Nurturing: Utilize HubSpot and other marketing automation systems to optimize lead nurturing and qualification.

• A/B Testing & Experimentation: Lead A/B tests and other experiments to optimize marketing effectiveness.

• Vertical Targeting: Experiment across multiple verticals to expand market reach, testing new tactics and partnerships with trade media and influencers.

• Sales Enablement: Equip the sales team with localized messaging and playbooks to support lead conversion.

• PLG Motion: Support and optimize product-led growth initiatives in the US market by localizing trial communications and marketing touchpoints.

KPIs

• AMER Trial & PQL volume

• AMER Pipeline generation

Qualifications

• Minimum 5 years of experience in a marketing management role, preferably in a B2B SaaS environment. PLG and sales-led experience is highly desirable. Thrives in fast paced environments with a bias for action. 

• Hands-on experience with HubSpot or other marketing automation systems.

• Proven track record in product-led growth (PLG) marketing strategies.

• Experience working closely with sales teams (SDRs and AEs) and aligning marketing strategies to drive pipeline growth.

• Strong copywriting and communication skill