Performance Marketing Manager, Operations & Strategic Initiatives
ClickUpAbout the role
ClickUp is the world’s only all-in-one productivity platform that flexes to the way people want to work. It replaces all individual workplace productivity tools with a single, unified platform that includes project management, document collaboration, whiteboards, spreadsheets, and AI. With our headquarters based in San Diego and a rapidly expanding global presence, we are shaping the future of work. Join our team at ClickUp, one of the fastest-growing SaaS companies worldwide, and help millions of users be more productive - saving them at least one day every week. 🦄
About Us:
ClickUp is on a mission to make the world more productive. As a hyper-growth software company, we're revolutionizing the way teams collaborate, plan, and execute work. We’re seeking a strategic and results-oriented leader to architect and drive our performance marketing operations and strategic initiatives, ensuring scalable growth and maximum impact.
The Role:
As a strategic partner within our performance marketing leadership, you will drive cross-functional alignment, build scalable systems, and proactively shape how we plan, execute, and measure marketing initiatives. This role demands a leader who can navigate ambiguous landscapes, define new operational frameworks, and significantly influence the strategic direction of our performance marketing function. Ideal candidates possess deep expertise in performance media and a proven track record in roles such as program management, portfolio management, or strategic marketing operations.
Key Responsibilities:
Marketing Operations Strategy & Initiative Leadership
- Lead the development and implementation of planning frameworks for high-impact initiatives, aligning with overarching business goals and proactively solving for future scaling challenges.
- Architect streamlined processes and collaboration models across media, analytics, and creative teams to enhance execution and efficiency.
- Establish and maintain clear priorities, timelines, and capacity plans, ensuring strategic initiatives and campaigns remain on track and deliver significant impact.
- Proactively identify critical dependencies and develop mitigation strategies to ensure the seamless execution of marketing programs.
Budget Governance & Performance Optimization
- Own budget governance and forecasting systems, partnering closely with Finance to guide strategic media investments and optimize spend for maximum ROI.
- Oversee media investment tracking, reconciliation processes, and financial reporting, ensuring accountability and providing strategic insights.
- Collaborate cross-functionally with finance and media teams to continuously refine budget forecasting methodologies and identify opportunities for enhanced efficiency and impact.
Scalable Reporting & Strategic Insights
- Build scalable reporting systems and evolve measurement standards to surface critical trends and opportunities before they become widely apparent.
- Lead the development of advanced marketing measurement frameworks, collaborating with analytics teams to ensure data accuracy, robust attribution, and the generation of actionable insights.
- Develop and present comprehensive performance reports that not only highlight past performance but also forecast future trends and provide strategic recommendations for optimization and growth.
Cross-Functional Leadership & Framework Development
- Architect streamlined processes and collaboration models to enhance execution efficiency across media, creative, and analytics teams.
- Design and lead strategic meetings with clear objectives, fostering efficient decision-making, and ensuring alignment on critical priorities across diverse teams.
- Drive the creation and adoption of internal documentation, reporting standards, and operational policies that enhance team productivity and knowledge sharing.
Qualifications:
- 6-8 years of experience in performance marketing, marketing operations, or program management roles, with demonstrated experience building scalable systems, influencing cross-functional stakeholders, and driving strategy.
- Exceptional project and program management skills, including proficiency in ClickUp or similar project management platforms.
- Proven ability to lead complex cross-functional initiatives, align diverse teams towards ambitious goals, and influence strategic direction.
- Highly analytical and strategic mindset with a strong track record of interpreting marketing performance data to drive signif
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