Senior Integrated Brand Media Professional, GC

Job Description:

·       Working level lead to support Nike Men, Nike Women or Kids marketing campaigns:

·       Develops consumer media behavior insights, sets campaign media objectives and strategy, leads media negotiation, and manages media budget to ensure delivery of all campaign KPIs

·       Leads agency team (10+ people dedicated to Nike) on campaign execution timeline and post buy learning

·       Collaborates with brand team, creative team, platform team, performance media team and etc. to engineer smooth consumer journey and experience

·       Manages and leads partnership with key media partners for IP (ESP) collaboration

Job Requirements:

·       8+ years’ experience in the media industry. Sharp in strategy, strong Strategic thinking capability. Media agency/ media platform background is a plus

·       Strong in communication. Confident and motivated with high EQ in communicating with others that embodies team player spirit

·       Understanding China digital market and overall media landscape

·       Has solid foundation of media planning skills in digital and understands different social platforms (Douyin, Red, WeChat, etc.)

·       Data literate to execute reporting and obtain media insights

·       Comprehensive in PPT and excel, keynote is a plus

·       Experience in budgeting, forecasting, internal compliance, and process management

·       Organized and able to handle administrative processes

·       Passion for sport (Basketball, running, etc.) is key. Street culture/fashion lover is a plus

·       Sports related industry (esp. sports apparels and shoes) working experience is a plus

·       Fluent in Chinese and English.