Associate/Regional Sales Manager

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

Welch's is seeking a dynamic, forward-thinking Associate/Regional Sales Manager responsible for our Grocery Channel. Customer set includes but not limited to: Wegmans, Weis, Military, C&S Corporate, Costco East, and select Wholesalers. A successful candidate will work directly with customers to effectively execute Welch's annual and long-term profit & volume goals that align to Welch's corporate initiatives. Your role will include strategic leadership, customer management, cross functional teamwork, and commercialization of existing and unique product opportunities while conducting Broker management and annual broker reviews.

Where You'll Work:

This role will be fully remote from your home office, preferably located near the city where customer headquarters reside with travel up to 25% of the time.

What You'll Do:

• Work cross functionally to help deliver our strategic growth plans (SGP) and annual operating plans (AOP). This would include utilization of Marketing, Sales Planning, Commercial Finance, Category Development Team, Logistics, and Supply Chain.
• Identifies customer specific business opportunities, set and communicate priorities, coordinate with Welch's internal team and other necessary resources to achieve desired results.
• Develop strategic customer relationships to drive topline and profit goals.
• Provide monthly and annual forecasts.
• Collaborate with Demand Planning Team to ensure effective production planning.
• Demonstrate strong financial acumen to effectively manage established trade budgets and ability to manage customer P&L's.
• Leverage all available data sources to analyze shopper insights, customer trends, and competitor strategies that lead into actionable insights.
• Execute all customer programming to include retailer forms, online sales info, new item forms, deduction management, etc.,
• Develop & implement retailer specific sales strategies for major customer groups supported by C&S Corporate.
• Timely updates and visibility to all internal sales/support systems.
• Coordinate discovery meetings with all customers on new growth ideas.
• Consistently execute Welch's new item launches, shelving, pricing, and promotional strategies.

Who You Are:

• Strong industry acumen and business instincts.
• Excellent listening, written, and communication skills.
• Proven track record of exceeding established sales targets that deliver meaningful growth

What You'll Need:

• Bachelor's Degree in related field such as sales or marketing. An equivalent combination of education and experience that proves ability to perform role may be considered.
• 1+ year of experience required. National Account or Customer specific experience preferred.
• Ability to analyze syndicated and panel data. Technical proficiency in a variety of PC-based applications and hardware.
• Strategic thinker with strong negotiation, communication, and presentation skills
• Experience managing live trade accrual budgets.
• Must be open to travel approximately 25%. Dependent upon business needs.

At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.

Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination b