Senior Digital Media Planner

Company Description

At Saatchi we believe in creating ideas that can live anywhere. We believe that when we work as a team, nothing is impossible.

We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration.

We also believe that creating transformational work requires initiative, an entrepreneurial spirit, and a bold commitment to achieving measurable results and business success for the clients we service.

Job Description

As a Senior Digital Media Planner on the Toyota Dealer Association (TDA), you will work closely with the Regional TDA Media Planning Teams in developing and implementing Digital Media Plans that deliver against key performance metrics. Your goal will be to optimize media campaigns to increase brand consideration and purchase intent.

Success for this position will be measured by the following:

• Quality of plans and recommendations, supported by well-articulated rationale
• Accuracy of output and attention to detail
• Ability to build and maintain strong interpersonal / professional relationships with agency team members and digital partners
• Demonstration of creative problem solving  
• Ability to perform under pressure, meeting internal and client deadlines
• Eagerness and willingness to go above and beyond by being proactive, tenacious, and solutions-oriented
• Commitment to “test, learn and optimize”

Roles and Responsibilities include:

• Develop Digital Media Content and Recommendations for assigned Regions/markets and present strategy/rationale to internal Media/Account teams
• Ensure accurate implementation/maintenance of plans and monitor delivery to ensure consistent pacing.
• Stewardship over media POV requests from clients
• Work closely with Manager to research new partners/opportunities and help develop communication goals
• Carry out buying strategies and negotiate media to maximize investment ROI
• Implement and follow agency digital media process including RFP’s, IO’s, pacing and invoices/makegoods.
• Participate in QBR’s with all partners as well as regular ongoing meetings with production/analytics teams. 
• Analyze analytics to optimize plans and identify strengths/weaknesses with partners/placements/tactics.

Qualifications

An ideal candidate will be a self-starter with knowledge and energy to develop and execute media plans with a minimum of 3 years of experience in digital planning.

Candidate experience/skills should include:

• Solid understanding of Digital terms and planning philosophies
• Proficient in GCM (Google Campaign Manager) and Prisma
• Excellent Excel skills in addition to proficiency with MS Word and Powerpoint
• Strong verbal and written communication skills
• Working knowledge of Business Intelligence platforms (Domo,Tableau)
• Excellent organization and time management; ability to prioritize and manage a high volume of work and multi-task
• Familiarity with Brand Safety tools (IAS, DV)
• Working knowledge of media research tools (MRI, Nielsen, ComScore, Simmons, etc.) and ability to analyze syndicated research
• Working knowledge of site analytic platforms (Google Analytics, Adobe Analytics) a plus
• Regional planning and/ or Automotive/Retail experience is desirable

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $58,500.00 - $92,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.