Manager, Patient Engagement (Remote)

We are actively seeking an outstanding individual to join the movement to empower and support independent Primary Care Physicians in their adoption of new payment models. The Manager of Patient Engagement is responsible for defining the strategies, as well as the planning, performance and overall management of campaigns and communications for Aledade Care Solutions patient communications. As a part of the Patient Engagement team, and Strategy and Planning function, this role will work collaboratively with others across our organization to improve the efficacy and efficiency of our approach to product development, management and marketing; content marketing; and marketing communications and operations.
The ideal candidate will have deep empathy and understanding of primary care physicians with a working knowledge of value-based care and population health. We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or from our offices in Durham, NC; New York, NY; Austin, TX; or Bethesda, MD.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop patient engagement strategy and planning for various lines of business, support of key results (KRs) and product launch planning.
• Promote and foster a professional, positive, dynamic team environment through exemplary leadership.
• Manage and coordinate content development and activities for execution of effective multi-channel communications to comply with health literacy and other patient-facing best practices.
• Foster patient experience with a keen eye on how patients will interpret and feel when encountering required and non-required communications including but not limited to direct mail, print, digital, SMS, email and in-clinic communications.
• Negotiate the purchase of goods and services from print and technology vendor/s in accordance with company purchasing policies and budgetary restrictions.
• Optimize and oversee report generation, quality control procedures, standard operating procedures and documentation.
• General project management, including creating timelines for deliverables, setting and keeping deadlines, assisting with brainstorming and strategy meetings and coordinating with outside vendors.
• Collaborate across departments including marketing, product, program owners to understand stakeholder needs, strategy and business objectives.
• Build system for reporting and tracking campaign performance.
• Interpreting market data, competitive intelligence and performance results to further refine segments and marketing strategies.
• Stay up to date with patient experience/engagement, digital technology and direct mail regulations and trends.
• Effectively prioritizing and personally managing a variety of projects and tasks to meet deadlines and budget targets.
• Supporting and personally contributing to the creation and adoption of operational process improvements.
• Take a multi-faceted and creative approach to problem solving.

REQUIREMENTS:

• Bachelor's degree or relevant, equivalent work experience in marketing, communications, business, finance, healthcare or related discipline.
• 4+ years of B2C marketing experience, with preference for those with both B2B and B2C/DTC experience.
• 1+ year marketing experience in the healthcare industry with strong preference for work with health plans, pharmacy/Rx benefits, managed care, accountable care, value-based care and/or government sponsored programs like Medicare and Medicaid.
• Ability to effectively define and manage project plans and teams with demonstrated best practices in project management.
• Proven success in working cooperatively and strategically in a team-oriented matrixed environment with the ability to influence and interact with all levels.
• Team player with the ability to work with a remote and distributed team.
• Ability to think beyond one's immediate team and contributes to making Aledade holistically better (active engagement in D&I efforts, culture initiatives, facilitating training, leading roundtables, etc.)

PREFERRED QUALIFICATIONS:

• Advanced proficiency in personally authoring a variety of marketing and communications content, as well as with Excel, Word, Powerpoint.
• Familiarity with Value-Based Care and other risk-based payment models (e.g., ACOs, PCMH, Bundled payments, Capitation, Risk-sharing).
• Experience with consulting/strategy, content/digital marketing, CRM/marketing automation (e.g. Salesforce.com, Hubspot, Marketo) and product marketing.
• Preference for those with experience and familiarity with Agile, Pragmatic Product Marketing and various market research methodologies.

All prospective hires will be required to demonstrate tha