Senior Manager, Global Marketing Technology

Senior Manager, Global Marketing Technology – New York (Hybrid)

Are you ready to drive global MarTech transformation at scale?

Are you passionate about building and operationalizing modern marketing and advertising technology ecosystems that power data-driven growth? Do you thrive in highly matrixed, global environments where you influence without authority and deliver impact across regions and functions?

It’s time to join Western Union as a Senior Manager, Global Marketing Technology.

Western Union powers your pursuit.

In this role, you will lead the strategy, governance, and execution of Western Union’s global marketing and advertising technology stack. You will manage a growing team and act as the central orchestrator across Marketing, Data, Product, Engineering, and external partners to enable scalable, data-driven marketing capabilities.

You will be responsible for defining and operationalizing the MarTech ecosystem globally, ensuring platforms across analytics, attribution, personalization, and activation are optimized, integrated, and delivering measurable business impact.

Applicants must be currently authorized to work in the United States on a full-time basis. Western Union will not sponsor applicants for work visas for this position. Applicants must be based in New York City, Denver, Atlanta or Miami or willing to relocate to New York City, Denver, Atlanta or Miami to work from the New York, Denver, Atlanta or Miami office a minimum of three days a week. Western Union will not assist with relocation costs for this position.

Role Responsibilities  

MarTech Strategy & Platform Ownership

• Define and evolve the global MarTech architecture across CDP, CRM, DSPs, analytics, attribution, and experimentation platforms
• Evaluate, select, and onboard new technologies (e.g., CDPs, MMPs, personalization engines)
• Rationalize vendor landscape to eliminate redundancy and optimize cost efficiency
• Own the global MarTech roadmap, prioritization, and implementation across markets

Cross-Functional Leadership & Global Alignment

• Act as a central “control tower” across Marketing, Data, Product, Engineering, and regional teams
• Drive alignment of global standards while enabling local market flexibility
• Influence stakeholders across a highly matrixed organization without direct authority
• Partner with global and regional teams to ensure consistent execution and scalability

Data Activation & Marketing Enablement

• Translate business requirements into scalable data flows and activation frameworks
• Enable audience segmentation, targeting, and personalization at scale
• Support lifecycle marketing and CRM orchestration initiatives
• Collaborate closely with CDP platforms (e.g., mParticle, Segment) to drive activation use cases

Measurement, Attribution & Performance Optimization

• Define and standardize attribution models (MTA, MMM, incrementality testing)
• Implement global campaign measurement frameworks
• Partner with analytics teams leveraging tools such as Google Analytics and Adobe Analytics
• Translate insights into actionable optimization strategies to improve CAC, LTV, and ROAS

Platform Implementation & Integration

• Lead implementation of core platforms including CRM (e.g., Salesforce Marketing Cloud) and MMPs (e.g., AppsFlyer)
• Oversee API integrations and data pipelines, including Snowflake-based architectures
• Ensure interoperability and seamless data flow across systems

Governance, Privacy & Compliance

• Ensure compliance with global privacy regulations (GDPR, CCPA, and regional requirements)
• Establish data taxonomy, naming conventions, and tagging standards
• Define and implement consent management frameworks
• Partner with Legal, Privacy, and InfoSec teams to mitigate risk

Vendor & Agency Management

• Manage global agency of record (AOR) and technology vendor relationships
• Lead contract negotiations, performance reviews, and accountability frameworks
• Optimize non-working marketing spend through vendor efficiency and consolidation

Change Management & Adoption

• Drive adoption of MarTech platforms and processes across global markets
• Develop training programs, documentation, and operational playbooks
• Act as an internal evangelist for MarTech transformation and capability building

Role Requirements 

• Bachelor’s degree in Business, Technology, Engineering, or related field; MBA preferred
• 5+ years of experience in MarTech