Manager, Data Intelligence

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. 

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we’re untethered from any specific medium or method—we go where ideas will work best. 

We are an expanding network with more than 5,000 employees, with 12 agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi & Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange. 

Job Description

The Manager, Data Strategy & Analytics is responsible for guiding and supporting all facets of CRM analytics projects. As a key member of the Data Intelligence team, this includes preparing and executing analytic strategies, measurement and reporting for CRM digital and non-digital marketing campaigns and making proactive recommendations that drive the key performance goals of our clients.

RESPONSIBILITIES:

• Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
• Accurately and effectively estimate level of effort for analytics projects
• Define measurement strategies for clients, inclusive of timely and comprehensive reporting with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
• Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions
• Subject matter expert for analytical tools and techniques, including SQL, Tableau, Adobe Analytics, and analytics software packages
• Proactively identify, evaluate, and recommend new web analytics, testing, tag management, reporting, and other relevant tools and applications
• Develop, participate, and present analyses, POVs, reporting results, insights, and recommendations
• As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
• Identify research and analytics initiatives to support strategy development
• Create business cases for successful analytics initiatives
• Design and manage strategic analytic roadmaps for clients
• Present to clients and prospective clients on results of current projects as well as new business opportunities
• Manages, trains, and provides on-going leadership and mentorship to Data Analysts

Qualifications

• 5+ years hands-on experience in CRM or marketing analytics
• Marketing agency experience preferred
• Experience managing and/or mentoring junior team members
• Strong SQL knowledge and applied experience
• Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
• Experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
• Hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Domo, Power BI, Shiny, or other platforms
• Thorough knowledge and applied experience with marketing strategy and analytics design and delivery
• Working knowledge of site analytics suites, Google Analytics, Adobe Analytics/SiteCatalyst
• Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations
• Ability to manage internal stakeholders at varying levels
• Strong multitasking skills and ability to work in a flexible, dynamic and fast-paced environment
• Self-starter with demonstrated instinct for developing insights from data
• Excellent communication skills, including written, presentation, and story-telling

Additional Information

The Power of One starts with our people! To do