Marketing Data Consultant

Our present and future success depends on the creative and dedicated people of our company who demonstrate the principles outlined in the APS Promise: Design for Tomorrow, Empower Each Other and Succeed Together.  

Summary

Customer Lifecycle Marketing Data Consultant

Are you a data-driven marketing professional with expertise in SQL, analytics, and marketing automation? We are seeking a Customer Lifecycle Marketing Data Consultant to develop, optimize, and execute highly personalized, data-driven direct marketing campaigns. This role sits at the intersection of data, marketing, and technology, leveraging advanced analytics and automation to ensure the customer journey experience is contemporary, meets customers needs and drives business success. 

What You’ll Do:

• Leverage data and advanced analytics to develop complex and highly personalized customer journey experiences
• Optimize multi-channel marketing campaigns through data-driven insights, A/B testing, and campaign analytics
• Implement and enhance marketing automation platform (Salesforce, Adobe, Microsoft Dynamics, Marketo) to drive customer engagement and efficiency
• Collaborate cross-functionally with business and technical teams to align marketing efforts with customer and business needs
• Continuously improve targeting strategies using AI, machine learning, and propensity modeling
• Drive innovation by advancing marketing technology capabilities and integrating automation solutions

What We’re Looking For:

• Data Expertise (must-have):
  • Proficiency in SQL (required)
  • Experience with large complex datasets, leveraging data to develop effective targeting, and propensity models
• Marketing Expertise:
  • Experience in direct marketing, A/B testing, campaign optimization, and customer segmentation
  • Understanding of complex customer journey orchestration and campaign performance metrics
• Technical Expertise:
  • Hands-on experience with marketing automation platforms (Salesforce, Adobe, Microsoft Dynamics, Marketo)
• Strong analytical mindset with the ability to translate data insights into actionable marketing plans
• Advanced degree (preferred): Master’s degree in Data Analytics, Marketing, or a related field is a plus

 

If you have strong data skills and a passion for leveraging technology to enhance customer engagement, we’d love to hear from you!

Minimum Requirements

Customer Lifecycle Marketing Data Consultant

• BA/BS degree in marketing, statistics, or field with focus on data analytics
• PLUS eight (8) years of experience in marketing and data analytics.
• In lieu of degree, a total of twelve (12) years combined education and experience.
• Experience with predictive model build, test and validate process.
• Experience with developing dashboards with data visualization software (eg. Power BI, Tableau). 
• Strong written and verbal communication skills with a proven ability to communicate effectively complex marketing data and direct marketing concepts to business partners
• Advanced knowledge of Microsoft Dynamics or similar customer communication application (e.g. Salesforce, Adobe).

 

Preferred Special Skills, Knowledge or Qualifications:

• Ideal candidate works well in a team environment and can communicate effectively across functions and levels.
• Experience in applying advanced analytics to complex customer engagement programs, is familiar with customer contact management tools (e.g. Microsoft Dynamics, Salesforce, Adobe), is knowledgeable regarding AB testing and results reporting and uses data and descriptive analytics to explain outcomes determine solutions.

Major Accountabilities

1) Lead customer lifecycle contact strategy and engagement program development and execution, including, data analysis, program design, advanced targeting analytics, cross channel and data integration and measurement and reporting criteria.
2) Partner closely with data science function regarding advanced modeling needs, including, acting as th