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Sr. Manager, Marketing Analysis & Insights (Remote)
Edelman Financial EnginesUnited States Remote, Nationwide, United States, United StatesRemotefull_timeVerifiedPosted 2 Sept 2025
💰 $140,600/yr($105,400/yr – $140,600/yr)
About the role
Sr. Manager, Marketing Analysis & Insights(Remote)At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive.We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us.As a Sr. Manager, Marketing Analysis & Insights on the Growth Marketing Team, you’ll play a pivotal role by using your deep expertise in Adobe Analytics to help uncover insights that drive business strategy and performance. In this role, you will partner closely with internal stakeholders across product, marketing, and business intelligence teams to ensure we are tracking key activities and learning from user behavior and site performance data. In addition to an earnest desire to help people, we are looking for the ideal candidate to complement the team’s existing talents. For this Digital Analytics & Insights Specialist role, we are seeking a candidate with proven ability to implement tracking, activate audiences, and surface information to help our teams optimization efforts and strategic decision-making across our digital ecosystem. If you are both technically skilled and strategically minded—able to implement robust analytics solutions while turning data into compelling, actionable insights and stories – this may be an opportunity for you!Responsibilities:
- Ensure seamless analytics implementation across web, mobile, and other digital platforms, enabling unified customer journey analysis
- Implement and manage tags using Adobe Experience Platform Launch (formerly Adobe DTM), including installing Adobe Analytics and Identity Service extensions, creating properties, data elements, and rules
- Define and configure custom variables (eVars, props) and events via tag rules to capture critical business actions like page views, product views, form submissions, transactions, etc.
- Configure Datalayers/ data stream to ensure desired evars/ events are available in Adobe CDP for segmentation
- Build comprehensive measurement plans and technical specifications in coordination with business and product partners
- Validate data collection using Adobe Experience Platform Debugger or similar tools, testing across dev/test/prod environments and troubleshooting tag/data discrepancies
- Develop dashboards and reports in Adobe Analytics and Analysis Workspace; deliver insights and recommendations via trend analysis, conversion funnels, custom metrics, etc.
- Collaborate with cross-functional teams to translate data findings into strategic recommendations and operational improvements. Monitor analytics data quality and flag anomalies; maintain tagging documentation, issue trackers, and governance model across digital properties
- Partner with Data Engineering to ensure Adobe data ingestion into the AWS ecosystem to enable further integration with other data sources
- Continuously optimize tagging and reporting processes, finding opportunities to improve important metrics such as engagement, conversion rate, and retention
- Bachelor’s degree in Computer Science, Information Systems, Analytics, or related technical field.
- 5+ years of hands-on experience in Adobe Analytics implementation, including:
- Adobe Launch (tag setup, extensions, rule building)
- eVar/prop configuration and custom event tracking
- Report Suite creation/management and virtual report suite setup
- Solid proficiency in JavaScript, front-end basics (DOM, CSS selectors), plus an understanding of HTTP and data layers
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