Senior Associate, Paid Search

Company Description

Carat is consistently ranked the #1 media agency in the world with over 10,000 experts, operating across 190+ offices in 135+ countries. Carat delivers an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences. Carat is privileged to work with some of the most storied and innovative brands in the world.

Job Description

THIS POSITION IS A REMOTE OPPORTUNITY FOR INDIVIDUALS LOCATED WITHIN THE US.

As a Senior Analyst, Paid Search, you will develop strategic and tactical programs designed to achieve our clients' Paid Search program goals. You will maintain outstanding relations with our clients and work with them to achieve success to their websites through efficient online advertising. You will manage complex online search campaigns on behalf of your client through ongoing analysis.

Responsibilities

• Perform keyword research, write ad copy, improve and manipulate product feeds, develop search traffic estimates, segment keywords into campaign structures and align them based on business goals, and use creative marketing skills to contribute to the idea generation for new market tests
• General Business tasks will include, but not be limited to: research (industry, client, etc.); presentation creation; campaign analysis; client communication (written and verbal); time/task management; attending client meetings; project management; and prioritization of activities
• Perform frequent data manipulation and interpretation exercises with Excel and proprietary tools
• Manage execution of activities against deadlines across multiple work-streams
• Complete activities according to best practices, standard operations procedures, and team member guidance
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights
• Report to a Paid Search Manager

Qualifications

• 1+ Paid Search experience in Google Ads and Bing Ads
• SEM agency experience preferred
• High level of accuracy and attention to detail
• Strong grasp of numbers and comfort with quantitative analysis and simple statistics
• Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
• Communicate via phone, write clear emails and memos, and enjoy explaining complicated concepts to others
• Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment
• Be enthusiastic for the future of people-based and brand advertising on the web and building that future with us

Additional Information

The anticipated salary range for this position is $51,000-$83,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a c