Performance Marketing Manager

Onsite Location: Scottsdale, AZ 

Annual Compensation: $85,000 to $110,000

POSITION SUMMARY

We are seeking a Performance Marketing Manager to lead the campaign execution, optimization, and tracking infrastructure across multiple paid media channels. This role requires expertise in media buying, ad tech setup, attribution modeling, and CRM integrations to ensure seamless data flow and maximize marketing performance.

The ideal candidate is highly analytical and  fluent in Meta, Google, YouTube, LinkedIn, and TikTok Ads, and experienced in setting up tracking ecosystems, conversion APIs, and full-funnel marketing strategies. They will play a critical role in scaling campaigns efficiently, optimizing budgets, and ensuring accurate performance measurement.

If you thrive at the intersection of paid media, marketing operations, and direct response, this role is for you.

 

ABOUT CARDONE VENTURES

Our mission is to help business owners achieve their personal, professional, and goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, transparent, disciplined, aligned, and results oriented. This company operates nationally and is growing by the day.

 

SUCCESS LOOKS LIKE

•  Campaigns are executed with full-funnel tracking and optimization, ensuring seamless attribution and revenue reporting.
•  Accurate data flow between ad platforms, CRM systems, and analytics tools to enhance audience targeting, retargeting, and lead nurturing.
•   New customer acquisition and ROI-driven media buying—scaling campaigns efficiently without wasted ad spend.
•  Proactive testing of new strategies, audience segments, and creative assets across platforms like Meta, Google, YouTube, TikTok, and LinkedIn.

 

OBJECTIVES

•  Develop, execute, and optimize paid media campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and TikTok.
•  Strategically allocate ad budgets across channels to drive efficient customer acquisition and maximize ROI.
•  Identify high-performing audience segments and continuously refine targeting strategies for prospecting, retargeting, and lookalike audiences.
•  Expertly configure Meta Business Manager, Google Tag Manager, and TikTok Events Manager for server-side and client-side tracking.
•  Manage and implement Meta Conversions API (CAPI) for advanced event tracking, ensuring accurate offline and online conversions.
•  Configure and maintain Google Ads conversion tracking, Google Analytics 4 (GA4), and Enhanced Conversions for precise measurement.
•  Oversee pixel & event tracking setup (Google Tag Manager, TikTok Pixel, Meta Pixel, LinkedIn Insight Tag)
•  Integrate ads managers and optimize lead syncing and revenue attribution with CRM platforms like HubSpot, GoHighLevel, and Salesforce to ensure seamless lead nurturing and automated follow-ups.
•  Automate data syncing between lead forms (Meta, Google, TikTok) and CRM platforms, ensuring real-time lead flow.
•  Create Zapier workflows and API connections to pass data between ad platforms, CRMs, and analytics tools
•  Manage lead funnels using GHL and ClickFunnels 2.0 to drive conversions.
•  Implement UTM parameters and tracking URLs to properly attribute leads and revenue across campaigns

 

COMPETENCIES

•  5+ years of experience managing paid media campaigns on Meta, Google, YouTube, LinkedIn, and TikTok.
•  Deep knowledge of ad tracking and attribution—including Meta Conversions API (CAPI), Google Tag Manager, Enhanced Conversions, and UTM tracking.
•  Strong technical expertise in CRM integrations (HubSpot, GoHighLevel, Salesforce) and lead flow automation.
•  Experience implementing Google Ads tracking, GA4 event tracking, and offline conversion tracking.
•  Proficiency in setting up Zapier automations and API integrations to connect marketing platforms.
•  Skilled in media buying strategies, budget management, and performance optimization for direct response campaigns.
•  Ability optimize landing pages in ClickFunnels and or GHL