Senior Manager Digital Marketing Technology and Operations (Hybrid)

Position Overview:

We are seeking a dynamic and creative individual to join our growing Global Marketing Excellence (GME) team at Omnipod®. This individual enjoys working in an entrepreneurial, fast-paced organization focused on transforming the diabetes healthcare space. Candidates must be highly motivated, open-minded, and solution oriented. They should have the ability to balance multiple project priorities across various teams and time zones, while not being afraid to have fun along the way.

The Senior Digital Marketing Technology and Operations Manager will oversee the seamless execution of digital projects and manage digital operations. This role is crucial in ensuring our website runs smoothly, efficiently, and aligns with our business goals. The ideal candidate will have a strong background in website management, strong understanding and experience with MarTech stacks, excellent organizational skills, and a keen eye for detail. A blend of strategic planning, project management, and technical expertise will ensure the successful delivery of digital initiatives.

Purpose

• Drive the voice of the business in the execution of digital initiatives, in partnerships across cross-functional areas of responsibility, to align website operations with overall business objectives

• Drive project acceleration and risk mitigation by providing guidance on proven practices and (when applicable) reusable components (sharable assets already identified or opportunities for developing such assets as part of the current work effort)

• Lead the global process to update the website

• Ensure that the content and experience is compliant and measurable by analytical systems

• Drives efficiency by bringing insights into cross-functional teams – sees the bigger picture, across all Technical Teams (ARTs)/Franchises/departments

Responsibilities

• Digital Operations

  • Provide strategic leadership and oversight of daily digital operations (websites, CRM), ensuring optimal performance, integration, and alignment with organizational goals

  • Implement, operationalize and optimize digital tools and platforms to enhance operational efficiency and drive business results

  • Work with GME Brand & Creative for digital assets

  • Ensure the security and integrity of omnipod.com website and associated tools such as website analytics, including data protection and compliance with relevant regulations

  • Analyze operational website data to identify areas for improvement and implement best practices within Omnipod.com

  • Lead the strategic support and governance of tracking, analytics, and reporting technologies such as Google Analytics, and PowerBI

• Website Content Standards and Management

  • Develop and maintain website health through codified best practices including usability, information architecture, search optimization and design

  • Implement and maintain quality assurance processes to ensure the website meets high standards of functionality, usability, and performance

  • Improve overall process efficiency by working with partners to spot areas of opportunity that could reduce the performance of the site and provide recommendations to reduce the need for re-work, allowing more creative to be implemented quickly

  • Execute conversion rate optimization and live site testing, collaborating with Digital Strategy lead, franchises and web user experience teams

  • Provide strategic guidance and governance for the technical direction of Omnipod.com, ensuring alignment with enterprise architecture, digital innovation goals, and long-term scalability

• Compliance and Accessibility

  • Proactively protect the integrity of Omnipod.com by working hand in hand with our regulatory and privacy teams to stay updated on legal requirements and industry standards

  • Partner with the digital marketing team, external agencies, and compliance stakeholders to ensure enterprise-wide adherence to cookie management and online tracking regulations, including HIPAA, GDPR, and other applicable data privacy frameworks

  • Ensure digital products meet accessibility standards and privacy regulations

• Project Management

  • Support digital projects, including website development, digital marketing campaigns, and software implementations

  • Work with Project and Program Managers across the organization to ensure project plans align to requirements

  • Coordinate with cross-functional teams to ensure projects are completed on time, wi