Event Showcase and Experience Manager

Event Showcase and Experience Manager

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

   

We are seeking an experienced and detail-oriented Corporate Event Showcase and Experience Manager to join our Global Events Team. The ideal candidate is responsible for planning, developing, and executing HPE’s flagship event showcase and brand experience. This role will ensure the showcase is reflective of the company and business unit goals, finding exciting and unique ways to engage our attendees, inclusive of using AI to drive efficiencies or provide value to our attendees. This person will serve as the event liaison to the HPE Brand team to drive all brand activations surrounding the event, pre and post. We require an experienced professional with a keen eye for detail, exceptional project management skills, and the ability to work collaboratively across various teams to deliver a succinct and seamless experience for attendees.

Key Responsibilities:

· Develop and implement a comprehensive strategy for event showcases that align

with HPE’s business objectives, event goals, and overall content and messaging strategy.

· Research and identify industry trends, emerging technologies, and customer needs

to inform showcase development.

· Lead the end-to-end planning and execution of event showcases, including product

demos, interactive displays, immersive experiences and budget management.

· Coordinate with product marketing teams, solution architects, and subject matter experts to develop compelling showcase content.

· Identify and manage relationships with vendors, suppliers, and external partners involved in showcase production.

· Oversee the design and production of showcase materials, ensuring they meet HPE’s branding and quality standards.

· Conduct site visits and inspections to ensure venues and showcase setups meet the company’s standards and event needs.

· Oversee setup, execution, and teardown of showcases, ensuring all operational aspects are managed efficiently.

· Work closely with internal teams, including brand, sales, product management, and IT, to ensure alignment and support for showcase initiatives.

· Serve as the primary point of contact for all showcase-related matters, providing guidance and support to internal teams and external partners.

· Provide on-site leadership and support during events, ensuring all showcase elements are executed according to plan including oversight of event staff, vendors, and volunteers to ensure smooth operations and address any issues promptly.

· Implement strategies to enhance audience engagement in the showcases, such as interactive demos, live polling, and Q&A sessions.

· Collect and analyze attendee feedback on showcases to assess effectiveness and identify

areas for improvement.

· Use insights from feedback to refine showcase strategies and enhance future showcases.

· Monitor and analyze showcase performance metrics, including attendance, engagement, and feedback scores.

· Prepare post-event reports, including showcase analysis and recommendations for future events, presenting findings and insights to senior leadership and other stakeholders.

· Serve as HPE Brand liaison for events, ensuring creative concepts for various brand placements and activations. This includes but is not limited to directional signage, mobile app implementation, wayfinding, demo signage, etc.

· Provide executive level overviews of the full brand and showcase experience.

· Manage cross-functional teams to timelines and budget, providing direction and guidance.

· Working with event program manager to develop and execute merchandising plans across the event.

Professional Experience & Qualifications:

· 5-8 years of experience in event management, with a focus on showcases or product demonstrations, preferably in a technology setting.

· Proven track record of successfully planning and executing high-impact showcases.

· Strong