Lead Generation Specialist

Description

We are seeking a highly motivated and skilled Lead Generation Specialist to manage and optimize our client’s digital marketing efforts. The Lead Generation Specialist will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO). 

Paid Media Responsibilities

• Develop, implement and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.)
• Conduct keyword research and analysis to develop targeting strategies and budget recommendations. 
• Create effective search ad copy 
• Manage budgets and bids to maximize ROI and achieve performance targets
• Track and analyze campaign performance data to identify areas for optimization and improvement
• Create and present regular performance reports to stakeholders
• Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues.

SEO Responsibilities

• Develop and implement SEO strategies to improve organic search rankings and increase website traffic
• Conduct keyword research and analysis to identify high-potential search terms
• Optimize website content and structure to improve visibility and relevancy
• Monitor and analyze website analytics data to identify areas for improvement and track progress
• Setup and monitor local directories and Google Business accounts
• Stay up-to-date with the latest SEO trends and algorithm updates

Requirements

• Experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and SEO tools such as SEMrush, Google Search Console, Yext and Google Business
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent communication and presentation skills
• Ability to work independently and hold self accountable to exceed goals
• Optimize personal work processes and drive results through time management

Bonus Points:

• Agency experience
• Google Ad, Google Analytics Certified 
• Facebook Blueprint certified
• Fluent in Spanish (read and write)
• Experience with Google Tag Manager, Google DoubleClick, Google Data Studio
• Knowledge and understanding of the hospitality and travel industry

We offer:

• Medical Insurance (base option 100% paid by us)
• Dental & Vision Insurance
• 401K (after one year of employment)
• Life & Long Term Disability Insurance (100% paid by us)
• Additional Life & Short-Term Disability Insurance
• Parental Leave
• Pet Insurance
• Generous Paid Time Off
• 12 Paid Holidays
• 6 WFH Days per month (after 3 months on the job)
• Extra PTO for recreational stays in client properties
• Creative work atmosphere and culture
• Top tier hardware and industry software (We love Apple products!)
• Tri-Rail Commuter Reimbursement

Equal Opportunity Employer:

Tambourine does not discriminate, and prohibits discrimination and harassment against any employee or job applicant based on race, color, religion, gender, gender expression, sex, sexual orientation, age, martial status, national origin, disability, genetic information, pregnancy, military status, or any other protected characteristic as outlined by federal, state, or local laws, in the process of hiring, retention, or the promotion of the employee.