Director, Events & Campaign Marketing (RapidScale)

Company

Cox Communications, Inc.

Job Family Group

Marketing

Job Profile

Director, Events & Campaign Marketing

Management Level

Director

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

Yes, 50% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $129,100.00 - $215,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help SMBs and enterprises alike simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure and Google to a full set of Private Cloud and Cybersecurity solutions, RapidScale helps companies turn technology into their biggest competitive advantage.  As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience. 

The Events & Campaign Marketing Director is an experienced marketing leader responsible for development and execution of the overall RapidScale event strategy. This role focuses on creating top tier event experiences, optimizing processes for delivering events, and measuring event effectiveness and ROI. The Director works closely with Sales, Alliance Partners, Channel Partners, Marketing and Finance/Ops to set event strategies, define metrics for measurement, and continuously improve processes to ensure exceptional event experiences. This role requires extensive experience in building and executing events that drive improved business performance.

Key Responsibilities:

• Event Leadership:
  • Develop and implement a comprehensive event and campaign strategy that aligns with RapidScale's business objectives.
  • Establish innovative events and marketing practices in collaboration with key stakeholders.
  • Conceptualize and deliver exceptional event experiences.
  • Partner with leadership to create a sponsorship strategy, including defining objectives, identifying potential brand partners, and setting key performance indicators and measurements to meet brand goals.
  • In partnership with key stakeholders, develop and document processes and best practices for capturing event leads and accelerating funnel.

• Event Management & Execution:
  • Oversee all aspects of event management, from conceptualization to execution, including property selection, logistics, contracts, and budget management.
  • Lead the planning and execution of large-scale events, ensuring alignment with business goals and brand identity.
  • Coordinate with internal teams and external partners to ensure seamless event delivery and superior attendee experience.

• Measurement & Financial Oversight:
  • In partnership with Sales Ops and Finance, define and implement metrics to measure event success and ROI, using data to refine and improve future event strategies.
  • Review and negotiate contract details, manage invoice/fee reconciliation and payment.
  • Prepare event timelines and budgets, developing final budget reports detailing expenses and revenue.
  • Ensure all event budgets are reconciled, with planned and actual spend aligned to budget.

• Process Improvement:
  • Continuously evaluate and optimize processes to streamline event planning, execution, and follow-up.
  • Define and develop event management processes and strategies that enable RapidScale to scale its events function to serve a growing base of internal sellers, external partners, customers, and prospects.

• Collaboration & Stakeholder Engagement:
  • Serve as a primary point of contact for key stakeholders, representing RapidScale at events and fostering strong relationships with partners and clients.
  • Engage with senior managers to develop customized programs and strategies for different market segments, leveraging experiential marketing to enhance brand activation.
  • Provide monthly reporting on event activities and success that provides insights to key stakeholders and Marketing and Sales leadership to continually improve allocation of event spend and resources.

• Team Leadership & Development:
  • Lead and mentor the events marketing team, ensuring alignment with the overall marketing strategy and