New Business Sales Associate

New Business Sales Associate (NBS)

Come Join the LSEG team!

The New Business Sales Associate (NBS) is vital to the Sales & Marketing process and is tasked with identifying and generating sales opportunities within a set of defined target accounts for U.S. and Canada markets that fit LSEG's Ideal Customer Profile.

The position will be responsible for two main functions:

Primarily focused around researching Target Accounts throughout the Data and Analytics organization; and performing outreach through emails, calls, and social media whilst adhering to standard methodology contact cadence motions delivered within agreed SLA’s. These motions will be supported by CRM and Sales Engagement tools! Handling inbound new logo opportunities and acting as the “account manager”.  Running point from initiation to close.  Looking for cross sell opportunities and maximizing deal values.

Supporting this role, new prospects will be identified by customer analytics, predictive marketing models and proactive client engagement activities across specified types of financial institutions and corporate entities, within a geographic region or product segment. The role will ultimately use next generation technology and prioritized prospect lists, specialized by client type and the expertise of channel marketing operations. 

The BDR role will qualify, screen and validate potential business deals by analyzing requirements, assessing the propensity to buy and ensuring current and potential clients can navigate LSEG’s suite of products and solutions. As a BDR, you will tell the LSEG story to secure a follow-up meeting to discuss those products with a proposition sales specialist or account manager.   

Primary responsibilities:  

• Investigate and research Target Accounts to gain a working understanding of the business, identify key challenges and market motivators for needing an LSEG service, product and/or solution  
• Proactively identify contacts within each account related to defined campaigns or growth opportunities
• Review, action and execute prioritized outbound contacts for each account and/or across various financial institutions, client types and geographical regions
• Proactively research for new prospects as you see fit to generate sales opportunities
• Optimally leverage and use tools, system and processes, including but not limited to LSEG’s Client Relationship Management (CRM) system, Sales Automation platform and predictive marketing insight data

Secondary responsibilities: 

• Identify, establish and nurture relationships with key partners across sales, marketing and operations to support effective target account growth and collaborative success outcomes 
• Take ownership for ongoing learning and development relating to LSEG's services, products and solutions and maintain and share professional knowledge through education, networking, events, and presentations 
• Identify market trends and translate them into Outbound marketing and prospecting campaigns.
• Champion LSEG's solutions to strengthen the company’s brand and market position internally with key partners, existing and/or new clients  

Qualifications: 

• Outstanding telephone and remote client contact skills that clearly articulate a 'business justification', 'what's in it for the client', acquire 'incremental gain' in order to qualify potential business opportunities 
• Ability to provide clients with the best customer experience as possible via standard methodology and 'client first' interactions 
• Ability to make a large number of calls to prospective clients per day and even with constant rejection, have the persistence and positive demeanor to continue to in these efforts every day 
• Able to articulate the benefits of LSEG's products and services to potential clients in a concise and pointed manner that fosters greater product curiosity 
• Experience working in a professional, institutional, fast-paced lead generation operation, preferably within financial services marketing or information technology 
• Experience with sales, training, or customer service envir