Global Customer Marketing Account Owner Lead

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About Salesforce

Salesforce is the #1 AI CRM, where humans and agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Job Description

The Global Customer Marketing Account Owner (AO) is a strategic relationship and program management role at the heart of Salesforce's customer storytelling engine. Account Owners serve as the primary point of accountability for a portfolio of high-priority customer accounts, orchestrating co-marketing opportunities across stories, films, events, PR, and reference activations. This role sits within the office of the Chief Creative Officer and partners closely with Sales, Product Marketing, and Customer Marketing functional teams to turn customer success into Salesforce's most powerful go-to-market assets. 

Responsibilities 

• Identify and qualify co-marketing opportunities in partnership with Account Executives, assessing customer readiness, executive sponsorship, product consumption, and brand values.

• Own a portfolio of Tier 1 customer accounts, serving as the primary customer marketing relationship lead for strategic logos with high activation potential across multiple co-marketing activities.

• Develop deep product fluency across the Salesforce portfolio — understanding core products, Agentforce capabilities, and company positioning to craft co-marketing narratives that align customer use cases with Salesforce's strategic priorities and resonate authentically with customer goals.

• Build and manage joint marketing pipelines across web stories, customer films, event speaking, PR, earnings calls, and reference engagements.

• Partner with Operating Unit leaders, AEs, and regional teams to navigate customer relationships, surface marketing-ready accounts, and align on co-marketing timing and positioning.

• Coordinate customer approvals for sensitive marketing assets, including demos, keynote content, and digital activations, managing legal, comms, and exec-level sensitivities.

• Track and report account status in the Storytelling Org (Salesforce CRM), maintaining accurate pipeline data across lifecycle stages and substages.

• Triage inbound co-marketing requests from PMM, IMM, and other internal teams, ensuring Salesforce doesn't over-communicate with customers or create conflicting marketing touchpoints.

Qualifications

• Experience in B2B marketing, customer marketing, account management, or a related strategic role

• Strong relationship management skills with the ability to work cross-functionally across Sales, Marketing, and executive leadership

• Excellent communication and storytelling instincts — you know how to position a co-marketing ask and navigate customer sensitivities

• Comfort with CRM systems (Salesforce experience a plus) and managing complex pipelines

• Ability to operate autonomously across a global, matrixed organization

• A strategic mindset with strong attention to detail and follow-through

• Experience with regulated industries, large enterprise accounts, or F5