Marketing Manager, Gear Store

Anduril Industries is a defense technology company with a mission to transform U.S. and allied military capabilities with advanced technology. By bringing the expertise, technology, and business model of the 21st century’s most innovative companies to the defense industry, Anduril is changing how military systems are designed, built and sold. Anduril’s family of systems is powered by Lattice OS, an AI-powered operating system that turns thousands of data streams into a realtime, 3D command and control center. As the world enters an era of strategic competition, Anduril is committed to bringing cutting-edge autonomy, AI, computer vision, sensor fusion, and networking technology to the military in months, not years.

ABOUT THE JOB

We’re looking for a driven Marketing Manager to build and evolve the external Anduril Gear Store. This includes establishing foundational operations—tech stack, logistics, inventory management, and customer service—and leading go-to-market efforts for Anduril’s key product launches throughout the year. You’ll partner directly with the Design team to develop a store experience that reflects our company values, honors the military community and protects the integrity of the brand across every touchpoint. 

The ideal candidate is a solutions-oriented marketer who can oscillate between in-the-weeds e-comm execution and big picture GTM operations.

WHAT YOU’LL DO

• Lead & own the foundational and strategic growth of the Anduril Gear Store, including tech stack (Shopify, Klaviyo, etc) CRM marketing flow, logistics, customer service, and inventory operations.
• Define forward-looking strategy and gain executive buy-in through C-suite.
• Market analysis. Be the expert on what best-in-class merch stores look like and how they execute.
• Maintain Gear Store backend, from plug-ins to order flows.
• Coordinate with vendors and suppliers to ensure timely production, restocks.
• Build toward long-term business impact by leading product curation, partnerships and community/creator engagement.
• Lead GTM for Anduril Gear Store, driving demand through compelling content and well-executed rollouts in partnership with Anduril’s social and design teams.
• Drive development of best-in-class assets for AndurilGear.com & associated social content in close concert with Anduril Design.
• Source, manage & maintain relationships with external partners for e-commerce & fulfillment.
• Drive product vision & assortment planning alongside Anduril Design.

REQUIRED QUALIFICATIONS

• 7+ years of experience in e-commerce, or digital marketing in an apparel brand capacity.
• Demonstrated ability to lead and execute full-funnel marketing campaigns across digital.
• Experience building and scaling e-commerce infrastructure (ideally with Shopify, Klaviyo, Google Analytics, etc.)
• Operational fluency—comfortable owning logistics, inventory planning, and cross-functional program management
• Deep understanding of brand, and how to extend it through product and cultural storytelling
• Collaborative, strategic, and highly organized—able to work across teams and disciplines
• A deep belief in Anduril’s mission to support national security through technological superiority
• Must be a U.S. Person due to required access to U.S. export controlled information or facilities

 

 

US Salary Range$114,000—$171,000 USD

 

The salary range for this role is an estimate based on a wide range of compensation factors, inclusive of base salary only. Actual salary offer may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Highly competitive equity grants are included in the majority of full time offers; and are considered part of Anduril's total compensation package. Additionally, Anduril offers top-tier benefits for full-time employees, including:

• Platinum Healthcare Benefits: For U.S. roles, we offer comprehensive medical, dental, and vision plans at little to no cost to you.
  • For UK roles, Private Medical Insurance (PMI): Anduril will cover the full cost of the insurance premium for an employee and dependents.
  • For AUS roles, Private health plan through Bupa: Coverage is fully subsidized by Anduril.
• Basic Life/AD&D and long-term disability insurance 100% covered by Anduril, plus the option to purchase additional life insurance for you and your dependents.
• Extremely generous company holiday calendar including a holiday hiatus in December, and highly competitive PTO plans.
• 16 weeks of paid Caregiver & Wellness Leave to care for a famil