Associate Director, Sales Marketing & Product Enablement (Adtech, Media or Market Research experience required)

Company Description

R25_0003925

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MRI-Simmons is the leading provider of insights on the American consumer. With tens-of-thousands of consumer data points, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into American’s behaviors and attitudes. As the industry’s most trusted source of consumer insights for over 60 years, our data is used across the advertising ecosystem for consumer profiling, media planning, data enrichment, campaign activation and measurement.  We provide our data through secure data delivery tools, self-serve platforms, and custom integrations that streamline the use of our data to inform marketing strategy and drive business results. 

Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner.  In 2023, NIQ combined with GfK, bringing together the two industry leaders with truly global reach and operations in 100+ markets, covering more than 90% of the world's population.

Job Description

About this job

The Associate Director, Sales Marketing and Product Enablement is responsible for product marketing, product communications and sales enablement for a leading portfolio of consumer insights and data-driven solutions from MRI-Simmons and NielsenIQ.   

The role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, with a passion for data, advertising, research, and solving client challenges. 

Responsibilities

Sales Enablement:  

• Partner with cross-functional stakeholders to develop messaging, training material and sales collateral for our overall capabilities, new platform features, research studies, product launches, and managed service solutions, including the creation of sales decks, product sheets, and sizzle reels.  

• Leverage product knowledge to assist with client-specific presentations that effectively address our client’s challenges. 

• Assist with board presentations and ad hoc requests from senior management.  

• Maintain competitive positioning and awareness of our competitor's strengths and weaknesses.  

Product Marketing:  

• Communicate internally and externally about new product releases and new research studies, leveraging email marketing and marketing automation tools when necessary.  

• Maintain and update the content and architecture of MRI-S' Help Center and user guides, enabling users to extract the most value from our products and capabilities.    

• Publish quarterly updates to client-facing roadmaps for executive level meetings, RFIs and QBRs.  

• Update legacy collateral as our brand identity and solutions architecture evolves with the release of new products and consumer insights. 

Communications and Thought Leadership 

• Leverage product and industry knowledge to create marketing and social media content, including blog posts, custom research and case studies.   

• Manage content marketing calendar for upcoming studies.   

• Proactively ideate and pitch content marketing and thought leadership ideas to marketing, revenue and product leaders.  

• Author and distribute client facing communications about new research studies, platform solutions, and potential platform issues. 

• Assist with webinars and/or podcasts, including presenting material, creating slides, and moderating discussions. 

• Leverage industry and product knowledge to create content utilizing insights from MRI-Simmons data, including social posts, blog posts, infographics etc.   

• Liaison with industry associations and paid media partners to seed our content marketing throughout the industry.    

Qualifications

• ~8 years of experience in Sales Marketing, Product Marketing or related functions within an ad agency, media company, ad tech company, market research provider or data company. 

Knowledge of the following; 

• Different approaches to collecting consumer data, as well as the basic concepts behind audience modelling and ad effectiveness research. 

• How audience data is collected, distributed and activated across the advertising ecosystem, including the use of clean rooms and APIs.   

• How media owners, brands, advertising agencies, data providers and programmatic platforms interact to plan, activate and measure ad campaigns.     

You will excel at this role, if you have:  

• An ability to keep up with emerging trends, competitive threats and industry