Marketing Lead, VP – Tampa, FL (Enterprise Excellence – Governance & Content Development)

Enterprise Excellence (EE) is a group within the Chief Operating Office (COO) organization that designs solutions to enhance transparency, empowers Operations and Functions to improve processes and evolves the organization through continuous improvement and simplification . The organization is responsible for defining, deploying and driving alignment and progress against a firm-wide framework that reduces operational risk, standardizes workforce optimization and improves process health. 
 

The Marketing Lead is a strategic professional who stays abreast of developments within their own field and contributes to directional strategy by considering their application in their own job and the business. Developed communication and diplomacy skills are required to guide, influence and convince others. The Marketing Lead will provide advice and counsel related to the technology or operations of the business. Their work impacts an entire area, which ultimately affects the overall performance and effectiveness of the sub-function/job family. 
 
Responsibilities: 
 

• Work with EE leadership to develop and own the annual marketing plan and create best-in-class marketing communications that drive action and produce results.  

• Create dynamic materials, including reference guides, FAQs, etc. to showcase the EE product suite.  This person will also be responsible for adding innovative offerings to our EE Glossary of Offerings as needed.  
   

• Regularly analyze materials heatmap and KPI data to identify trends, patterns and areas for improvement. Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making. 
   

• Partner with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity. 
   

• Lead the development of a comprehensive agenda that supports business goals and priorities. Work closely with stakeholders to understand their analytical needs and requirements. 
   

• Partner with EE leadership and businesses to assess the feasibility and potential impact of proposed initiatives. 
   

• Serve as a primary day-to-day contact with internal cross-functional teams. The incumbent will be expected to challenge the status quo and drive innovation. 
   

• Partner with cross functional teams in EE to assess performance, optimize and share learnings. 
   

• Ensure all marketing campaigns adhere to all legal, compliance, and control requirements and documentation is properly maintained. 
   

• Create insightful reports and presentations to communi