Salesforce Marketing Business Analyst

Company Overview

At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help. The work we do here matters.

Department Overview

The Global Marketing Operations team is responsible for the thoughtful use of various marketing technologies to drive engagement and interest in our solutions with our customers. The team manages our entire martech (marketing technology) stack from data intake, to data mapping, spearheading integrations and reporting. This includes ensuring effective mapping between Marketing Automation and CRM, and global ownership of leads, contacts, and campaigns within Salesforce. The team is also responsible for the thoughtful use of analytics throughout marketing programs.

Job Description

This candidate is passionate about Marketing Technology and understands the value that data can bring to the B2B world.  You will be responsible for supporting the marketing organization through problem solving, creative thinking, and enablement of campaigns and leads through Salesforce.  In this unique opportunity, you will be able to help evolve the Motorola Solutions Lead management program through analysis and evaluation of current route to markets and mappings. 

 

Responsibilities:

Lead Management

• Subject Matter Expert for Salesforce.com Lead Management (Leads, Campaigns, Contacts)

• Work with team to organize, manage and oversee  marketing initiatives in the Salesforce.com platform. 

• Ensure efficient and successful management, closure, and reporting of marketing generated leads through collaboration with various stakeholders

• Train and develop Inside, Field Sales, and Channel Teams on Salesforce.com best practices and lead management processes

Salesforce Support

• Work closely with stakeholders from the business to drive prioritization of feature requests and initiatives in Salesforce.com, integrating systems, and reporting tools. 

• Analyze Requirements and Design reports and Dashboards in Salesforce to support the business needs (Development experience not needed)

• Build requirements for  Salesforce customizations including custom fields, objects, layouts, workflows, process builder and validation rules.

• Perform UAT  testing of new features, configurations, developments, and integrations to ensure  seamless lead to conversion process

• Develop trusted relationships with marketing and IT teams to ensure our commitment towards delivery and service levels.  Follow up on issues, concerns from the Marketing/Sales/IT team 

• Proactively assist in the management of the SFDC Database driving best practices to ensure clean and accurate databases. 

• Maintain GDPR regulatory and other contact compliance requirements in Salesforce.com. 

Analytics

• Experience with SQL queries and knowledge of database technologies

• Responsible for the creation and ongoing maintenance of a Top of Funnel analytics that allows us to continuously improve and optimize marketing performance

• Monitor targets, KPIs, and set up reviews to measure lead performance with various Global stakeholders

• Draw meaningful conclusions from data and identify potential opportunities for improvement

• Partner with Marketing Call Centers to ensure best practices, effective conversion rates, and campaign cadences

• Run ad-hoc reports for marketing and sales teams upon request

• Strong communication skills and an ability to provide technical guidance, direction and problem solving to less technical audiences

Basic Requirements

• Bachelor’s degree in marketing, business, or related field
• CRM, Tableau, or marketing analytics experience
• Bachelor’s degree in related field
• Expertise in building visualizations via Tableau preferred
• Preferred proficiency using SQL to query large data sets

In return for your expertise, we’ll support you in this new challenge with coaching & development every step of the way.

Also, to reward your hard work you’ll get:

<