Senior Product Marketing Manager – ARIA CORE (US Remote)

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Leads global product marketing initiatives for ARIA CORE, working in close partnership with an existing Senior PMM to drive clear positioning, scalable go-to-market execution, and commercial impact across regions.

Key Responsibilities

Global Strategy & Positioning

• Co-own global positioning, messaging, and value propositions for ARIA CORE PLATFORM in partnership with other Senior PMM's.

• Define and refine target customer segments, buyer personas, and global use cases across clinical, operational, and IT stakeholders.

• Partner with Product Management to incorporate global market and customer insights into roadmap and release planning.

Go-to-Market & Portfolio Execution

• Lead or co-lead global go-to-market planning for ARIA CORE releases, feature launches, and capability expansions.

• Own defined GTM workstreams (e.g., specific modules, workflows, segments, or regions) to ensure clarity of accountability.

• Support consistent global execution while enabling appropriate regional adaptation.

Clinical & Technical Expertise

• Translate complex clinical workflows, system integrations, and technical capabilities into clear, differentiated customer value.

• Act as a global subject matter expert for assigned ARIA CORE domains, supporting regions, Sales, and Marketing.

• Ensure messaging and claims align with regulatory, clinical, and operational realities.

Sales Enablement & Field Support

• Develop high-impact sales enablement assets including value narratives, competitive positioning, demo stories, and objection handling.

• Partner with regional marketing and sales enablement teams to support training and field readiness globally.

Cross-Functional Collaboration

• Work closely with Product Management, Clinical, Services, and Commercial teams to align strategy and execution.

• Coordinate closely with the existing ARIA CORE Senior PMM to ensure clear ownership, minimal overlap, and efficient execution.

• Contribute to broader Digital Oncology portfolio strategy and senior-level marketing initiatives.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or a related field (or equivalent experience)

• 7+ years of experience in Product Marketing, Product Management, or closely related commercial roles

• 3+ years in a senior or lead Product Marketing role with ownership of defined product or platform areas

• Proven experience leading global go-to-market strategy and execution for complex B2B software or platform offerings

• Experience developing positioning, messaging, and value propositions for enterprise or regulated markets

• Demonstrated ability to translate technical, clinical, or operational complexity into clear customer and sales narratives

• Strong experience partnering cross-functionally with Product Management, Sales, and Regional Marketing teams

• Experience supporting multi-region or global launches, with alignment across central and regional stakeholders

• Excellent written and verbal communication skills, including executive-level presentation and influence

Preferred Qualifications

• Advanced degree (MBA, MS, MPH, or equivalent)

• Experience in healthcare IT, oncology software, medical device software, or other regulated enterprise environments

• Prior exposure to or experience marketing to clinical, operational, and IT buyer personas

• Experience serving as a subject matter expert for assigned product domains, supporting field teams and customer engagements

• Familiarity with regulatory, clinical, and claims review processes relevant to healthcare technology

• Experience contributing to platform or portfolio-level marketing strategies, beyond single-product ownership

• Comfort operating in a matrixed, global organization with shared ownership and clearly defined accountability

Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a lead