Vans: Digital Content Coordinator

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.    

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.  

To learn more about our values and our culture, visit Vans Careers or www.vans.com.  

What will you do? 

As the Digital Content Coordinator, you will execute the content strategy for the North America websites (US and Canada) and mobile app. You are responsible for ensuring content updates are communicated, launched, tested, and measured. You will support the Digital Content team in managing the content library within the content management system and its surrounding processes. The position reports to the Sr. Manager of Digital Content and is a hybrid position working 3 days at our Costa Mesa, CA headquarters and 2 days from home.

Let’s break down that day-in-the-life a bit more.

Content Strategy and Execution

• Coordinate and execute weekly, monthly, quarterly, and seasonal content updates for the website and mobile app, aligning with the master content calendar.

• Produce and manage various content types, including editorial pieces, landing pages, category page content, and product page content.

• Plan and execute updates with a mobile-first approach, ensuring content is optimized for user experience and search engines.

• Review and approve all content for accuracy, visual consistency, and adherence to SEO best practices.

• Write copy to optimize all areas of the site (on-page and off-page), including meta titles/descriptions, on-page category copy, anchor text, and product descriptions.

Quality Assurance and Optimization

• Pre-launch: Conduct thorough quality checks and testing for new content, site features, and functionality prior to release.

• Post-launch: Review live updates for layout accuracy, link integrity, and visual performance across multiple browsers and devices.

• Optimize content using SEO best practices, including keyword integration, meta tag creation, internal linking, and schema markup.

• Regularly test the site to ensure the accuracy of content and functionality, identifying and resolving any issues promptly.

• Maintain and refresh content pages based on their lifecycle and performance to meet UX and SEO KPIs.

Content Management and Organization

• Organize and maintain the CMS content catalog.

• Document CMS processes and create efficiencies in folder organization, content updates, and template usage.

• Leverage the Digital Asset Management (DAM) system to apply and repurpose assets effectively across campaigns.

• Manage page templates, ensuring they are optimized for both user experience and SEO.

Collaboration and Cross-Functional Communication

• Work closely with marketing, site merchandising, creative, and digital teams to ensure all content assets are aligned and optimized for launches.

• Coordinate timelines, scheduling, and asset requests with internal and external partners.

• Participate in team strategy sessions and brainstorming to inform monthly content calendars and long-term campaigns.