Field and Channel Marketing Manager

Who We Are 

Legato Security is an information security firm founded upon the belief that every organization has the right to keep its data private and secure. Our mission is to build close partnerships with our clients, serving them not as just a vendor, but as trusted advisors helping to build effective, proactive plans. Our focus is always on both the technical and human elements within an organization. We believe in comprehensive strategies designed to harden networks, deflect attackers, and rapidly recover from any accidents. As technology progresses, so do our tactics, ensuring our experts are always prepared to serve forward-looking leaders eager to stay ahead of emerging threats. 

Position Overview 

As the Field and Channel Marketing Manager, you will report directly to the VP of Marketing and play a critical role in driving growth through field events, channel initiatives, and partner go-to-market strategies.  

The ideal candidate has a strong background in cybersecurity marketing and a proven track record of building successful partnerships and driving demand generation efforts. 

Specific Job Responsibilities 

• Field Events: Plan, coordinate, and execute field marketing events, including tradeshows, workshops, roadshows, and executive briefings, to engage prospects and customers and drive demand generation in key markets.  
• Channel Events: Collaborate with channel partners to organize and participate in joint marketing events, such as partner summits, training sessions, and customer seminars, to enhance partner relationships and drive mutual business objectives.  
• Partner Go-to-Market (GTM): Develop and execute go-to-market strategies in partnership with channel partners to drive joint marketing and sales efforts, including co-branded campaigns, lead generation initiatives, and sales enablement programs.  
• Lead Generation: Implement lead generation programs and campaigns targeted at both direct and channel sales channels to generate qualified leads and opportunities, leveraging a mix of inbound and outbound marketing tactics.  
• Tradeshows: Manage the planning, logistics, and execution of tradeshows and industry events, including booth design, staffing, collateral production, and post-event follow-up, to increase brand awareness and generate leads.  
• Channel Marketing Collateral: Develop and maintain channel marketing collateral, including sales enablement tools, partner playbooks, and co-branded assets, to support channel partner engagement and enablement.  
• Channel Partner Recruitment: Assist in identifying, recruiting, and onboarding new channel partners to expand Legato Security's partner ecosystem and reach new markets and customer segments.   
• Performance Measurement: Track, analyze, and report on the performance of field and channel marketing initiatives, including ROI, lead generation metrics, and partner engagement, to assess effectiveness and inform future strategies.  
• Budget Management: Manage the field and channel marketing budget effectively, ensuring optimal allocation of resources to achieve desired outcomes and maximize return on investment. 
• Cross-functional Collaboration: Collaborate with other marketing team members, as well as sales, product, and partner teams, to ensure alignment of field and channel marketing activities with overall marketing and business objectives. 
• Develop marketing strategies that include promoting the importance of cybersecurity features within products/services 

Additional opportunities for success within the role: 

• Market Segmentation: Identify target markets and segments for field and channel marketing efforts, tailoring strategies and tactics to address the specific needs and preferences of different audiences.  
• Content Development: Collaborate with the content team to develop compelling marketing content and assets, including presentations, case studies, whitepapers, and solution briefs, to support field and channel marketing initiatives.  
• Sales Alignment: Work closely with the sales team to ensure alignment between marketing and sales efforts, including lead handoff processes, pipeline management, and sales support.  

 Qualifications