Director, Analytics

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe. 

Job Description

Role Objectives:

We are looking for a Director of Analytics that is passionate about turning a wealth of data into clear and actionable insights at scale. In this role the director will tasked with guiding, overseeing, and developing a sizable team of skilled ad’s, managers, and analysts to deliver quality results with superior accountability. To accomplish this goal the leader will work closely with internal partners in strategy and investment along with the client's media and consumer insights teams to find solutions to today's challenges while building the foundation for the future. This role reports directly into the VP, Analytics.

Qualifications

Education & Experience

• B.A. or B.S., preferably in a quantitative field
• 8+ years of experience working in a media focused analytics capacity with some agency experience preferred
• Comfortable and able to communicate complex ideas simply to senior level internal and external partners
• Ability to develop frameworks, processes, learning agendas, and steer complex analytics projects to a successful delivery.
• The ability to effectively manage and develop a large team of talented individuals by providing effective oversight, coaching, and guidance.
• Understanding of a broad range of online and offline media channels such as TV, OTT, Social, Direct, and Programmatic Digital, as well as subject matter expertise in at least one of these areas.
• Ability to service clients, partners, and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency

Technical Skills

• Familiarity with several the following data sources/types: Ad Servers (ex. DoubleClick), website analytics tools (ex. Google Analytics & Adobe Site Catalyst), Ad verification partners (ex. Double Verify & Moat), TV Measurement (ex. Nielsen & iSpot)
• Familiarity with at least one of the following 3rd Party Media Measurement Solutions: MMM, Multi-touch Attribution, Brand/Sales Lift, Brand Health Tracking
• Working knowledge of any BI Visualization Tool (ex. Tableau, PowerBI, Spotfire, etc.) 
• Advanced Excel skills (macros, advanced formulas, pivot tables, etc.)
• Experience working with at least one of the programming languages (Python, R, SAS, SQL)
• Experience with at least two of the following advanced analytics methods: A/B or Matched Market Testing, linear regression, cluster analysis, neural nets, random forests, conjoint analysis 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply