Performance Marketing & Creator Program Associate

About Us:

Pickle is a rental marketplace. We seek to make fashion more affordable, sustainable, and accessible by enabling people to rent clothes directly from one another right in their city. Our unique peer-to-peer model allows Pickle to have the coolest and freshest fashion out there. And our same-day local courier delivery not only allows our users to find a last minute outfit when they’re “in a Pickle”, but also helps people get access to items at ~80% off the original retail! Check out our app and our Instagram!

Position Summary

Please note this role is in-office 4 days/week (Fridays are WFH) at our FIDI location in NYC.

We're seeking a highly analytical, high-ownership, and results-driven Performance Marketing & Creator Program Associate to own the execution and optimization of our paid ad campaigns (Tiktok, Meta and Google), with an opportunity to manage our influencer referral program.

As you can imagine, given our early-stage, the monthly ad budget is narrow, so we’re looking for someone who is hyper focused on optimization and has a proven track record in scaling user acquisition growth without increasing budget (i.e. you’ll be zeroing in on driving efficiency!).

If you’re passionate about marketplaces, optimization, app downloads, and love working in fast-paced, scrappy startup environments, this is a great opportunity to have a significant impact on our business.

What You’ll Do:

• Paid Ad Strategy & Execution:
• Strategize, create, and optimize ad campaigns on TikTok, Meta and Google Search, focusing on driving app installs and achieving performance metrics like CTRs, install rates, and CAC.
• Continuously test creative assets, messaging, and strategies to maximize efficiency and scalability within a lean budget framework.
• Content Pipeline & Creation:
• Identify, source and collaborate with creators to build a content pipeline
• Create content briefs that help ensure content produced resonates with target audiences and enhances ad performance
• Bonus if you’re eager to also create content yourself!
• Creator Program Management:
• Conduct outreach and develop a pipeline of creators and coordinate content creation to align with campaign needs.
• Build and manage relationships with content creators to generate engaging ad-ready content.
• Leverage affiliate referral earnings to incentivize influencers to promote our app and products on social platforms.
• Monitor and analyze creator performance to ensure alignment with growth goals.
• Analytics & Monitoring:
• Use tools like TikTok for Business, Meta Business Manager, Appsflyer, App Store Connect, LoudCrowd, and AmazonAWS Quicksight and Athena to track ad and app performance.
• Perform daily monitoring of ads, toggling campaigns on/off as needed, and adjusting based on performance metrics.
• This role is particularly focuses on top of funnel and first rental conversion. Key metrics you’ll be owning are:
• CTR
• IAC (install acquisition cost - i.e. download)
• UAC (user acquisition cost - i.e. signup)
• CAC
• % of new users converted to renters or owners
• This role will eventually expand to include a focus on retention
• Organization & Reporting:
• Maintain meticulous organization, including naming conventions for campaigns and assets.
• Provide weekly reports on ad performance and creator program results.

Requirements

Must-Haves:

• Currently located in the US (ideally NYC), and has work authorization in the US
• At least 2-4+ years of performance marketing experience with...
• Proven expertise in managing and scaling TikTok, Meta and Google Search ad campaigns, ideally in the fashion or consumer-focused industry at an early stage startup.
• Demonstrated success with iOS app install campaigns and optimizing customer acquisition costs. (not just traditional e-commerce user conversion to web or TikTok Shop, as our website is not shoppable)
• Strong data-driven approach to campaign and creator program optimization; experience reporting on core metrics to growth and leadership team.
• Advanced proficiency in TikTok for Business, Meta Business Manager, Appsflyer, and App Store Connect.
• Strong ability to inspire and collaborate with influencers and creators, create briefs, manage against timelines and influencing others to create highly impactful content at scale.
• Hyper-organized, with the