Sr. Strategist, SEO

Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Overview

In this role you will be responsible for helping KINESSO clients improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to clients. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.

Responsibilities

· Lead technical site analysis, as well as competitive analysis.

· Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations.

· Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind.

· Develop content recommendations and technical analysis presentations.

· Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.

· Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfalls.

· Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals.

 

Required Skills and Experience

· Ample experience in SEO, or or relevant function, i.e., SEM

· Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and DeepCrawl or similar tools.

· Expertise with Microsoft Excel, Word, and PowerPoint

· KINESSO does not require candidates to have a college degree

 

Desired Skills and Experience

· Experience with project management tools is a plus.

· Excellent research, writing, and presentation skills with an attention to detail

· Ability to multi-task and handle other duties as assigned.

· Comfortable with platforms including Adobe Analytics or Google Analytics.

· Understanding of basic web development technologies with an understanding of HTML.

· Familiarity with multiple keyword research, reporting, technical audits and link building tools.

· Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts.

· Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry.

· Knowledge of meta data creation and documentation.

 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award o