Content Marketing Manager, Finance

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

We’re looking for a Content Marketing Manager to build and lead the content engine for Rippling Spend, Rippling’s spend management suite.

This role is ideal for a finance practitioner turned marketer—someone who’s lived the challenges of controlling spend, closing the books, or scaling accounting operations at a high-growth company, and now wants to tell those stories to the world.

You’ll own the content strategy that engages, educates, and inspires finance leaders—crafting high-impact content pieces that either go viral, build trust, drive pipeline, or show how Rippling helps companies win. You’ll produce content that’s impossible to ignore—always paired with a distribution plan that gets it in front of the right executives.

As a member of our small but mighty Content Marketing team, you’ll work closely with GTM Managers and Growth Marketers to launch campaigns, test new formats, and uncover insights about what resonates with this audience. You’ll also collaborate directly with top CFOs and Controllers to turn their expertise into stories that shape the next generation of finance leadership.

What you will do

You’ll shape how finance leaders perceive Rippling and own a critical part of our demand generation efforts. Projects will include:

• Audience Insights: Deeply understand our target personas—CFOs, Controllers, and finance leaders at companies with 25–500 employees. Immerse yourself in their community (online and offline) and turn insights into content opportunities.
  
  
• Campaign Execution: Launch multi-channel content campaigns—from viral YouTube videos and social skits to data reports, webinars, and educational series.
  
  
• Thought Leadership: Host and produce webinars featuring top finance executives (e.g. former Controller of OpenAI), transforming their insights into content the broader finance community craves.
  
  
• Data Storytelling: Build original research and reports that surface industry trends in spend management, payroll, and finance operations.
  
  
• Video Strategy: Develop both entertaining and educational video concepts—short-form social clips, documentary-style stories, and insight-driven explainers.
  
  
• Newsletter & Gated Assets: Own our flagship finance newsletter and create lead-generation resources that add value for the community.
  
  
• Performance Optimization: Use data to measure impact, report on performance, and continually refine your strategy.

What you will need

• 3-5 years of experience in accounting or finance—you understand how real teams operate, from closing the books to managing budgets.
  
  
• Proven storytelling ability—whether through YouTube videos, freelance work, or anything in between. This can come in many forms.
  
  
• Analytical mindset with creative range—you’re just as comfortable pitching crazy ideas in a brainstorm as you are pulling data, measuring ROI, and making