Analyst CRO & AB Testing

Position Title: Analyst CRO & A/B Testing

Position Summary:

The Analyst CRO & A/B Testing is a key member of the CRO and A/B Testing team. The Analyst is technically proficient and analytically driven and will be responsible for helping scale JetBlue’s digital experimentation (A/B testing) and CRO strategy across JetBlue.com and the JetBlue mobile app. The Analyst will be responsible for designing, building and supporting the end-to-end test implementation to improve conversion rates, drive digital engagement and optimize the customer journey.

The Analyst, CRO & A/B Testing will work both independently and cross-functionally across Marketing, Product, Analytics, Design and Content teams to design and analyze structured experiments. They will also keep abreast with industry trends and drive the A/B testing practice across JetBlue to ensure that every test is technically sound, statistically valid, on-brand and customer-centric. The ideal candidate will bring an analytical mindset, technical curiosity, a keen eye for digital UX and design and a strong sense of ownership over the A/B testing program. They thrive in a fast-paced, dynamic environment and exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun.

Essential Responsibilities:

• Partner with the Manager of A/B Testing & CRO to design, configure, and execute statistically rigorous A/B and multivariate tests across web and mobile platforms
• Build experiences and personalization campaigns in Dynamic Yield, including segmentation, triggers, targeting logic, and goal tracking
• Perform technical QA to ensure proper tagging, event firing, and data integrity before, during, and after experiments
• Analyze test results using appropriate statistical methods (e.g., t-tests, confidence intervals, uplift calculations) and translate insights into actionable recommendations
• Write and maintain SQL queries for behavioral and transactional data extraction, validation, and test reporting
• Develop dashboards and reporting pipelines to visualize experiment performance and trends over time
• Collaborate with product managers, designers, developers, and analysts to integrate experimentation into agile workflows
• Work closely with UX designers and copywriters to create thoughtful, testable experiences that align with brand standards and customer expectations
• Apply a keen eye for design and user experience (UX) to identify opportunities for conversion improvement and evaluate how visual, copy, and layout changes influence behavior
• Maintain documentation of test hypotheses, design decisions, outcomes, and impact to promote knowledge sharing
• Ensure clean and consistent tracking by working with analytics and martech teams to resolve any data capture issues
• Stay current on CRO and A/B testing trends, frameworks, and emerging technologies—and proactively incorporate new best practices into our testing methodology
• Other duties as assigned

Minimum Experience and Qualifications:

• Bachelor’s degree in a technical or quantitative field (e.g., Statistics, Data Science, Computer Science, Economics, Engineering)
• One (1) year of experience in digital analytics, optimization, or experimentation roles
• Hands-on experience with Dynamic Yield or similar experimentation/personalization platforms (e.g., Optimizely, Adobe Target)
• Proficiency in SQL for querying and analyzing large data sets
• Strong understanding of A/B testing principles, experimental design, statistical significance, and test sizing
• Familiarity with web analytics tools such as Google Analytics, FullStory, Adobe Analytics etc.
• Basic knowledge of front-end technologies (HTML, CSS, JavaScript) and experience with tag management systems like Google Tag Manager
• Strong analytical and communication skills, with the ability to explain complex findings to both technical and non-technical stakeholders
• Comfort working with wireframes, prototypes, UX flows, and branded creative in collaboration with design and content teams
• Strong team player with the ability to take initiative and work well independently
• High attention to detail with the ability to think critically
• Effective written, verbal and presentation skills
• Able to work flexible hours and be available for an emergency response on short notice
• Available for overnight travel (10%) 
• Must pass a pre-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for visa sponsorship 

Preferred Experience and Qualific