Manager, Field Marketing

Who Are We?

Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

Job Category

Marketing

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range

$93,400.00 - $154,200.00

Target Openings

1

What Is the Opportunity?

As a Manager, Field Marketing you will be accountable for implementing field marketing strategies that help sales executives and underwriters who have sales responsibilities differentiate Travelers for independent insurance agents and broker distribution partners through marketing content, stories that support IMPACT selling and engaging sales readiness programs. You understand marketing best practices and digital marketing channel management, especially in the Salesforce ecosystem, and will be a key contributor in managing Seismic as both the single source of truth for marketing content and the primary way for sellers to discover, personalize, share and measure engagement with our marketing content. Additionally, in close partnership with the Marketing Strategy Leads who are accountable for the marketing strategy, key actions, and results for each business unit, you will help create and execute a learning agenda that can be integrated into training efforts and regional campaigns focused on demand generation, including Account-Based Marketing initiatives. You will collaborate closely with Field sales teams and the Sales Enablement team to ensure that field marketing efforts also amplify and leverage modern sales practices and behaviors.

What Will You Do?

• Share content and best practices among frontline sellers to improve field adoption of key marketing stories, while implementing a feedback loop on the efficacy of marketing materials with agents and brokers, prospects, and customers.
• Help create and produce Field activation content (e.g. Seismic Playbooks) that helps sellers to integrate the value proposition by business unit, industry, and product line into their sales activities, including Account-Based Marketing prospecting efforts.
• With guidance, implement regional marketing activation campaigns for specific business units, industries and/or product lines to support the relevant Marketing Strategy Lead’s marketing plans, in partnership with Field, Training and Sales Enablement teams.
• Provide input on the development of marketing materials that support the Field’s needs while laddering up to marketing’s differentiated message and each business unit’s unique value proposition.
• Implement governance processes for content development, UX consistency, content management and promotion, taxonomy, and content management processes, including reviewing marketing content regularly for necessary updates.
• Utilize the Seismic platform as a performance channel, implementing a roadmap of capabilities that complement Salesforce and social selling tools such as LinkedIn Sales Navigator and leveraging advanced features (e.g. Microsoft Office integrations, predictive content in Salesforce) to support Business Insurance marketing initiatives.
• Support the development of Seismic profiles, smart groups, and permissions that are aligned appropriately to multiple sales teams, while helping launch and support distribution approaches such as Digital Sales Rooms and the personalization and customization of materials (e.g. Guided Assembly).
• Understand and help communicate the impact of Field campaign and Seismic channel behaviors on business results.
• Lead Seismic training and ongoing support, including license management and provisioning.
• Perform other duties as assigned.

What Will Our Ideal Candidate Have?

• Bachelor’s degree or equivalent experience.
• 5 years of experience in digital marketing.
• 3 years of business-to-business marketing or sales enablement experience with field marketing responsibilities.
• Strong understanding of digital marketing best practices, content marketing and marketing technology.