Senior Adobe Product Expert

This is a remote position.

Job Description - Senior Adobe Product Expert

Job Title

Details of Role

Senior Adobe Product Expert

• Serve as the subject matter expert on Adobe Campaign Classic (ACC) configuration, optimization, and best practices.
  
• Provide strategic guidance on campaign automation, customer segmentation, and personalization.
  
• Troubleshoot and resolve complex technical issues related to Adobe Campaign Classic.
  
• Collaborate with marketing, IT, and business teams to enhance campaign effectiveness.
  

·         Conduct training and knowledge-sharing sessions for internal teams.

Mandatory skills

Adobe Campaign Classic Expertise:

·         Deep knowledge of Adobe Campaign Classic architecture, database structures, and campaign execution.

·         Experience with configuring, scripting, and troubleshooting in Adobe Campaign Classic (JavaScript, XML, SQL).

·         Expertise in campaign management, segmentation, personalization, and automation.

·         Integration experience with CRM, CDP, and other MarTech platforms (Salesforce, Microsoft Dynamics 365, Adobe Experience Cloud).

·         Understanding of delivery best practices, including email marketing strategies, SMS, and push notifications.

Technical & Analytical Skills:

·         Data modeling, segmentation, and ETL processes for marketing automation.

·         Strong SQL skills for querying, data extraction, and troubleshooting.

·         Proficiency in APIs, web services, and system integrations (REST, SOAP).

·         Performance optimization techniques to enhance efficiency in campaign execution.

·         Familiarity with cloud-based deployment (AWS, Azure, Google Cloud).

Tools & Software:

·         Marketing Automation & MarTech: Adobe Campaign Classic (must have); Nice to have: Microsoft Dynamics 365 Outbound or Real Time Marketing, Salesforce Marketing Cloud, Marketo, Oracle Eloqua or similar.

·         Data & Integration: SQL, JSON, XML, REST/SOAP APIs, ETL tools.

·         Collaboration & Documentation (knowledge of minimum one of the tools): Azure, Microsoft Teams, Jira, Confluence, Slack.

·         Testing & QA Tools: Adobe Campaign testing frameworks; Nice to have: Postman, Selenium, etc.

·         Project & Process Management: Agile methodologies (Scrum, Kanban) for project execution.

·         Risk assessment and mitigation strategies to address technical challenges.

·         Stakeholder management & alignment with business goals.

·         Technical documentation and knowledge sharing for team enablement.

Industry-Specific Knowledge:

·         Marketing Automation & Customer Engagement Best Practices.

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