Global Demand Generation Manager

Company Mission

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.

The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.

Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work.

The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.

We’re changing the world of payments, and we’re looking for an exceptional team to help us. 

 

About the Role

Shape the future of growth at Payhawk. This is a high-impact global role, working directly with the CMO to build, scale, and optimise demand generation for one of our platform products. 

We need an experienced demand generation operator who’s ready to design global campaign strategies from scratch, driving experimentation, and collaborating cross-functionally to create aligned, insight-driven growth. If you’ve built a successful demand-generation machine in a single market and are ready to take your playbook global, this is your next step.

Outcomes you will drive

• Pipeline and MRR generation for the Product you are responsible for
• MRR and Number of Won Named Accounts
• Pipeline from Named Accounts
• Driving a consistent flow of “Engaged” Named Accounts each month
• Increasing Engaged-to-SAL conversion rates through highly relevant campaign motions
• Generating pipeline from ABM at an industry-leading ROI per euro spent

Responsibilities 

• Demand-generation strategy: Define the strategy for generating demand for the Product
• GTM Pod Leadership: Alongside a Product Marketing Manager, you will be responsible for steering a cross-functional marketing team (a “GTM Pod”). You will make decisions regarding the demand-generation initiatives
• GTM Pod Reporting: Contribute to Monthly Reports and leadership discussions. In particular, justifying spending decisions and marketing ROI
• Ultimate budget owner: Decide how to allocate the budget across demand-generation and demand-capture channels and initiatives, to maximise cost-efficiency and marketing ROI
• ABM strategy & architecture: Define our campaign structure, hypotheses, personas, and targeting aligned to the new Named Accounts structure in the Revenue Org
• Account funnel design: Build and maintain the framework and rules for progression through ABM funnel stages
• Growth-focused execution: Launch campaigns fast, test relentlessly, and refine based on real-world feedback
• Content creation: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization
• Multi-touch and multi-channel orchestration: Activate campaigns across multiple channels including digital ads, outbound email, and gifting
• AI-powered personalization: Use AI and martech tools to tailor messaging and campaigns to account segments
• Performance analytics: Track and analyse campaign effectiveness, and identify opportunities for optimisation
• Playbook development: Codify what works into repeatable models for global scale
• BDR alignment: Collaborate closely with our BDR team to ensure ABM signals inform outreach and drive conversion
• AE alignment: Collaborate closely with our AE team to ensure MQLs are worked promptly and expertly, and we win the pipeline we create

Requirements

• 5+ years Demand-Gen experience, ideally in B2B SaaS or fintech
• Proven experience developing marketing