Senior Manager, Partnership Strategy and Insights

Description

U.S. Soccer Overview 

 We are U.S. Soccer, and we are the future of sport in the United States. Our mission is to make soccer the preeminent sport in the United States. We embrace diversity, technology and global connections to drive the growth of our sport and serve our athletes and fans. We seek motivated, passionate, skilled people who can think, create, and work on a team. 

U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development. 

The Federation’s core principles set organization-wide standards to identify and foster our culture and inform how we interact and hold each other accountable. These principles guide U.S. Soccer: We Win Together. We Aim High. We Champion Diversity, Equity & Inclusion. To be successful as a USSF employee, it is critical to demonstrate and live up to these principles every day and with every interaction with peers, stakeholders, and partners. 

The Federation’s core values are the individual attributes and characteristics that staff embody to uphold the organization’s principles and succeed. These values guide our employees: Integrity. Commitment. Teamwork. Respect.

Position Description 

The Partnership Strategy and Development team is a highly cross-functional, centralized team that focuses on supporting our Partnership Development department in driving new business efforts while also supporting our Partnership Marketing team in driving current partner retention and upsells. The department does this through 1) developing powerful storytelling sales materials that demonstrate U.S. Soccer’s value to the market; 2) identifying and developing new, innovative commercial platforms that can drive value; and 3) leveraging the power of insights and analytics to drive strategy for prospective and existing partners. 

The team is seeking a Senior Manager, Partnership Strategy and Insights to join our industry-leading team and drive the growth of soccer in the United States through purpose-driven partnerships.  Specifically, U.S. Soccer is looking for a bright, collaborative individual who can develop integrated commercial and marketing platforms to anchor large-scale national partnerships with blue-chip brands. The role will spearhead the development of go-to-market partnership strategies for prospective partners as well as support the Partnership Marketing team drive additional value for our current roster of corporate sponsors. The Senior Manager will play a prominent role in working across the organization (i.e., Marketing, Events, Sporting) on platform development and commercial packaging of new and priority sponsor platforms. The Senior Manager will also need to have experience and comfort leveraging consumer insights and data-driven analysis to 1) demonstrate U.S. Soccer’s value to the market/current partners and 2) drive decision-making on key commercial platforms to prioritize. Ideal candidates will be commercially-minded and play a key role in revenue generation through a combination of a creative and data-driven approach. This individual must have an innate sense of brand and consumer marketing and fit within a collaborative work environment that encourages ideas and contributions from all team members. The individual must be creative, highly organized, and able to work efficiently on multiple projects to meet deadlines. Strong candidates will have experience within sport and entertainment properties and thrive working collaboratively with multiple business stakeholders. 

Primary Responsibilities: 

This individual will be a key contributor to the Partnerships team holistically and will be charged to:

• Provide direction and insight for partnership sales teams to execute against high value, multi-year partnerships
• Develop powerful sales narratives working in collaboration with Head of Insights and Visual Designer
• Work with Senior Director to shape partnership strategy, communication approach, and benchmark valuations for new and existing clients.
• Support sponsorship sales and renewal processes through the creation of insights-based proposals demonstrating partnership approach and value proposition
• Support Partnership Development and Partnership Marketing in delivery and presentation of priority enterprise new business, renewal, and upsell opportunities to clients
• Spearhead the asset development and management process, working closely with key internal stakeholders for alignment (i.e. Marketing, Events, Media, Sporting, etc.)
• Collaborate with key internal stakeholders, cross-functional team, external resources to develop new growth platforms – including identifying