Sr. Market Strategy Manager

Senior Market Strategy and Business Development Manager 

Do you want to make a meaningful difference in the quality of healthcare? Omnicell is empowering health systems and pharmacies to radically transform the way they manage medications, so they can achieve the vision of the Autonomous Pharmacy. Thousands of hospitals, pharmacies, skilled nursing facilities, and care homes trust Omnicell to provide continuous innovation. They need us to deliver solutions to meet the ever-evolving challenges of the healthcare landscape. We encourage creative problem solving and outside-the-box thinking that only a diverse, well-rounded workforce can bring.

Join us as we build on our powerful combination of advanced automation, predictive intelligence, and expert services to create a safer future for patients—one where medication errors are a thing of the past. You’ll be joining an organization whose culture encourages individual development, rewards intellectual curiosity, and embraces an inclusive environment. Join our growing company and help shape the future at Omnicell.

Job Summary – (Remote)

Omnicell’s goal is to transform the pharmacy delivery model by continuing to build a fully Autonomous Pharmacy. The Autonomous Pharmacy combines automation, intelligence, and expert services to deliver measurable outcomes to customers, including improved patient safety, reduced labor costs, lower drug spend, and greater value across the pharmacy and medication management supply chain.

As Omnicell continues to grow and expand, we must deepen our understanding of the markets we serve, the competitive dynamics shaping those markets, and the adjacent opportunities that will define our long-term growth. We also must ensure our corporate and portfolio strategies are informed by robust market insight, clear prioritization, and a strong understanding of where Omnicell can create differentiated value. This role will also actively contribute to the evaluation of partnership, investment, and inorganic growth opportunities aligned with enterprise strategy.

The Senior Market Strategy and Business Development Manager is a key member of Omnicell’s strategy organization and plays a critical role in shaping enterprise growth priorities. This role is responsible for leading market analysis, strategic planning, and growth initiatives that inform product and portfolio decisions, market entry strategies, and corporate investment choices. This individual will synthesize market, customer, competitive, and financial insights into actionable recommendations for senior leadership and cross-functional partners.

This role will work across many functions and organizational levels, including Product Management, Marketing, Sales, Finance, Business Development, and Executive Leadership, and will have significant visibility across Omnicell. The Senior Market Strategy and Business Development Manager must be highly collaborative, comfortable navigating ambiguity, capable of influencing without authority, and able to manage multiple strategic initiatives simultaneously.

Responsibilities

1. Market Strategy

• Lead comprehensive market research and strategic analysis to identify growth opportunities, emerging trends, customer unmet needs, and competitive threats across the medication management and pharmacy automation landscape.
• Assess market trends and competitive dynamics, including technological innovation, AI/ML adoption, workforce changes, site-of-care shifts, care delivery models, reimbursement structures, and regulatory developments, and translate these into actionable strategic insights.
• Develop market models, including TAM, SAM, and SOM analyses, to size and prioritize addressable markets, define target segments, and support forecasting and long-range planning.
• Translate market insights into clear “where to play” and “how to win” strategies that accelerate growth, strengthen competitive position, and support market leadership.
• Develop business cases for organic growth opportunities, market expansion, strategic investments, and other initiatives, with clear financial and strategic rationale.
• Develop deep expertise in the pharmacy automation and medication management market to inform strategic decision-making.

• Serve as a strategic thought partner to leaders across the organization by developing and presenting market insights, growth opportunities, and strategic recommendations.

   

1. Corporate and Portfolio Strategy

• Support enterprise strategic planning