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AVP, Digital and Growth Marketing
RiderflexUnited States - Remote, United StatesRemotefull_timeVerifiedPosted 25 Jun 2024
💰 $150,000/yr($90,000/yr – $150,000/yr)
About the role
Recruiting Firm Riderflex has been hired by our client, Chevron Federal Credit Union, to find their AVP, Digital and Growth Marketing.
Company: Chevron Federal Credit Union
Industry: Banking
Job Title: AVP, Digital and Growth Marketing
Location: Remote
Type: W-2 Full-Time
Reports To: SVP, Head of Marketing
Supervises: 3 Direct Reports
Salary Grade: $90,000 - $150,000 (depending on geographic location, experience, and
education)
General Summary:
The AVP, Digital and Growth Marketing owns and leads digital and growth marketing and communications strategies and execution for owned, organic and paid digital channels to drive growth in credit union members, deposits, and loans across two brands. Channels include, but are not limited to, paid and organic social media, SEM, SEO, Display, websites (front-end UX, CRO, and content and design optimization), Salesforce Marketing Cloud/CRM and all automated marketing strategies and execution, email (e.g., email journey mapping, A/B testing, list development, distribution, reporting and analysis), and owned digital across digital banking and branches as well as other potentially new media channels. Must have a performance marketing mindset and skillset, able to plan, budget, execute, target, segment, test, measure and analyze growth marketing strategies and tactics. Must be an experienced, hands-on digital marketer with creative targeted marketing ideas to engage members. Must be a digitally savvy growth driver who will roll up their sleeves and build a fresh digital marketing, website experience, and optimization practice from the ground up for our credit union and members. Ideal candidate is also thrifty with a budget, highly analytical, strategic, data-driven, creative and curious, and humbly operates with a growth mindset.
Qualification Requirements:
Company: Chevron Federal Credit Union
Industry: Banking
Job Title: AVP, Digital and Growth Marketing
Location: Remote
Type: W-2 Full-Time
Reports To: SVP, Head of Marketing
Supervises: 3 Direct Reports
Salary Grade: $90,000 - $150,000 (depending on geographic location, experience, and
education)
General Summary:
The AVP, Digital and Growth Marketing owns and leads digital and growth marketing and communications strategies and execution for owned, organic and paid digital channels to drive growth in credit union members, deposits, and loans across two brands. Channels include, but are not limited to, paid and organic social media, SEM, SEO, Display, websites (front-end UX, CRO, and content and design optimization), Salesforce Marketing Cloud/CRM and all automated marketing strategies and execution, email (e.g., email journey mapping, A/B testing, list development, distribution, reporting and analysis), and owned digital across digital banking and branches as well as other potentially new media channels. Must have a performance marketing mindset and skillset, able to plan, budget, execute, target, segment, test, measure and analyze growth marketing strategies and tactics. Must be an experienced, hands-on digital marketer with creative targeted marketing ideas to engage members. Must be a digitally savvy growth driver who will roll up their sleeves and build a fresh digital marketing, website experience, and optimization practice from the ground up for our credit union and members. Ideal candidate is also thrifty with a budget, highly analytical, strategic, data-driven, creative and curious, and humbly operates with a growth mindset.
Qualification Requirements:
- Bachelor's degree in marketing or related field and 10 years experience in digital marketing or performance, ideally in a financial services business or similar.
- 8+ years of experience in SEM, SEO, and digital advertising.
- 8+ years of hands-on expert-level experience with Google Analytics, Marketing Cloud (Salesforce CRM) Platform, including AdStudio and Advanced Analytics, and Google Search Console.
- Adept with reporting platforms such as Microsite Power BI, Omniture Analytics and/or Google Analytics, and Microsoft Excel.
- Strong presentation and communication skills with Microsite PowerPoint or similar.
- Expert knowledge of Content Management Systems like SiteFinity and SEO and website management platforms,such as SEMRush, Screaming Frog, Google Search Console and aHrefs a plus.
- Hands-on experience managing small- and large-scale paid search, social and display campaigns on Google Adwords and proficient in the latest features such as RLSA, DSK, and Smart/Dynamic Display and targeting strategies and tagging tools.
- Equivalent combination of education and experience may substitute for stated qualifications.
- Proven optimization of CRM journeys and extensive knowledge of CRM platforms, specifically Salesforce Marketing Cloud.
- Strong Google Analytics/Tag Manager capabilities.
- Compute rates, ratios, and percentages.
- Familiarity with Adobe Creative Cloud (In-design, Photoshop, Illustrator) a plus.
- HTML/CSS & Sitefinity CMS experience a plus.
- Ability to quickly learn specialized software.
- Ability to write and speak effectively in English using correct spelling and grammar.
- Basic math skills including the ability to compute rates, ratios, and percentages using a 10-key.
- Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel. Moderate keyboard skills at 40 wpm.
- Excellent customer service skills.
- Lead and implement strategic direction for all digital and performance/growth marketing efforts from soup to nuts, including planning, targeting, setting up, tracking, optimizing and measuring digital and owned media campaigns, increasing usage of Prisma digital marketing platform. Increase social med
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