***This role is based at one of our corporate offices in McLean, VA or New York, NY***

This is your chance to be part of an in-house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, for all of Hilton's unique brands!

What will I be doing?

As a Brand Leader, Canopy you will oversee the global strategy and support the team that leads our brands with the steadfast goal of strengthening Hilton's presence in the Lifestyle space. You will also work to ensure on-property experiences meet the brand's strategy and ethos. On the Lifestyle team reporting to SVP Lifestyle Brand Management, you will operate as the chief strategist and champion for the Canopy for Hilton.

Your responsibilities will also include:

• Contribute to the success of the Canopy brand by leading the Brand's global strategy and defining its purpose and distinct position in the Hilton brand portfolio and competitive landscape.
• Work across the Hilton matrix building annual plans underpinned with alignment, accountability and creations of solutions as defined by Brand strategies to ensure Canopy is achieving stated budget annual goals and Key Performance Indicators (KPI).
• Execute the global rollout of a Brand repositioning, with a strong understanding of Brand identity, strategy and experience, across many internal and external stakeholder groups.
• Understand the importance and complexities of Food & Beverage to the Canopy guest experience, and partner with Lifestyle Food & Beverage teams to execute concepts and programming at scale.
• Partner with Brand Marketing to ensure development of meaningful consumer marketing and social campaigns and content.
• Draft, maintain and review Canopy Brand Standards to be consistent with the agreement including AD&C standards, on property requirements, technology requirements, standard products, and compliance processes.
• Ensure the open portfolio and pipeline properties deliver the Brand positioning and design narrative, through close partnership with Lifestyle Design and Architecture & Construction teams.
• Participate in Canopy's annual strategic and operational planning, quarterly business reviews, and performance reports, partnering with Commercial, Owner Relations, Brand Performance Support, and other key stakeholders.
• Shape the Canopy guest experience to include delivering on Hilton's Customer Promise, while ensuring hotels maintain their unique Brand identity and personality.
• Work with current and potential future owners to ensure the Brand goals are being met and work through hotel issues.
• Work with Development on the global growth strategy, visit hotel sites and pitch for potential deals.
• Connect with regional teams to ensure global alignment.
• Visit properties to ensure understanding of the hotels within the Brand.
• Be the global spokesperson for the Brand, internally and externally, to strategically message the Brand across all audiences, driving excitement and brand love.

How you will collaborate with others:

• Work with various teams (including Marketing, Partnerships, Development, F&B, Design, Openings, Brand Performance Support, Owner Relations, Architecture & Construction, Hilton Honor