Customer Marketing Specialist
SmokeballAbout the role
About Smokeball
Who we are
Smokeball helps law firms bill more without their clients paying more. Intriguing, right? We were founded by technology leaders with more than 20 years of experience in delivering impactful legal technology products. Our leadership continually strives to develop a company, culture, and team that share a profound love for the law and is compelled to help small law firms find success. Our mission isn’t simple, but it is straightforward: help small law firms be successful businesses so that they can better serve our communities.
What makes us special?
- Culture is sacred. As a 'Best Places to Work' winner four years in a row, we believe company culture is the single most important ingredient to our success. At the end of the day, it is all about our people.
- The best product in Legal Tech. We think deeply about the challenges small law firms face. We do not bother with simply delivering a “faster horse,” we drive innovations that truly enhance the lives and businesses of our clients. Check out our ratings on G2, Capterra, and Google.
- The Legal Tech industry is estimated to be worth around $15bn and is growing every year. Smokeball is growing right along with it, and we like to take our people with us.
Our working model
At Smokeball, we believe there is nothing more powerful than a community of people coming together to work on a product that they, and our clients, love. When it comes to working as a community, we see the value in both coming together and allowing our “Smokeballers” the flexibility that remote work offers.
All Chicago employees are in the office on Wednesdays and Thursdays. While our office is open 5 days a week, we allow you to choose what works best for you on Monday, Tuesday and Friday.
Our office is in the heart of the Loop within 10 minutes of the Metra and all “EL” trains. And, we have lots (and lots) of snacks.
The Role
Customer Marketing’s main duty will be to focus on the success and growth of our existing clients, specifically as it relates to Smokeball product adoption and usage. You will be a member of our Marketing team, working closely with internal teams to drive client satisfaction, product expansion and campaign execution. You will partner with our Client Success teams to help enable our organization to achieve retention, satisfaction and upsell objectives. Finally, you’ll work directly with key clients to uncover needs, trends, and success stories, building a community of willing brand advocates.
Excellent communication and attention to detail skills are vital in this role, as our success depends on smooth execution and understanding of our clients’ needs and objectives.
This is a hybrid role with our office being in Chicago, IL. Employees are required to be onsite 2 days per week.
A Typical Day Involves
- Engage with customers to capture powerful stories about the impact of Smokeball on their firms. Collaborate with our Content team to bring these stories to life via videos, written case studies, testimonials, public speaking events, and more.
- Own our client communications strategy and calendar.
- Compose and send client emails and communications to drive product usage, highlighting product features and benefits that demonstrate the full value of Smokeball.
- Partner with Client Success to create special marketing content for account management/customer success to help at-risk customers.
- Help us deepen relationships with our largest clients and leverage their insights to drive our strategic direction.
- Build and administer a successful referral program, streamlining processes and taking full ownership of the program's success.
- Lead and manage our client gifting
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