Customer Marketing Manager

Lansweeper is hiring a Customer Marketing Manager (backfill) to strengthen and scale our Customer Marketing and Lifecycle Marketing engine. This role sits at the intersection of Customer Success, Sales, Product Marketing, and Demand Generation, with a clear mission: drive product adoption, retention, expansion revenue, and Net Revenue Retention (NRR).

As our Customer Marketing Manager, you will own and scale programs that turn customers into long-term partners and advocates — building structured expansion marketing, upsell & cross-sell campaigns, lifecycle journeys, and customer engagement programs that directly impact revenue.

In the near term, success means:

• Elevating our customer lifecycle marketing strategy

• Increasing expansion pipeline contribution

• Strengthening alignment between Marketing and Customer Success

• Driving measurable impact on NRR and retention

Challenge:

The main challenges you'll face are:

• Scaling and optimizing a structured customer lifecycle marketing engine across a global customer base 

• Driving measurable expansion revenue and upsell impact in close partnership with Sales and Customer Success 

• Aligning customer data, health signals, and intent data to build highly targeted, performance-driven expansion programs

Key Responsibilities:

• Own and scale the Customer Marketing function, driving lifecycle marketing programs that increase adoption, retention, and expansion revenue 

• Partner with Customer Success Managers (CSMs) to develop marketing plays that accelerate time-to-value and strengthen customer engagement 

• Build and execute upsell and cross-sell campaigns, leveraging Salesforce, Pardot, Gainsight, and N.Rich intent data to prioritize high-intent accounts 

• Develop segmentation strategies by customer tier, lifecycle stage, product usage, and vertical to deliver personalized lifecycle communications 

• Define and track customer marketing KPIs, including NRR contribution and expansion pipeline sourced; continuously optimize campaigns based on performance insights

Requirements

Hard Skills:

• 5+ years of B2B marketing experience, including 2+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing (SaaS preferred) 

• Proven track record building and executing expansion marketing, upsell, and cross-sell programs that drive revenue impact 

• Hands-on experience with Salesforce, Pardot (Marketing Automation), Gainsight, and customer data platforms 

• Strong analytical skills with experience building dashboards and tracking NRR, expansion pipeline, customer health, and engagement metrics

• Experience collaborating cross-functionally with Customer Success, Sales, RevOps, and Product Marketing

Soft Skills:

• Customer-first mindset with a passion for delivering exceptional customer experiences 

• Strong project management skills with the ability to manage multiple stakeholders and programs simultaneously 

• Clear communicator and trusted cross-functional partner

Our Offer:

• Benefits:

  • Medical, dental, and vision insurance 

  • 401(k) with company match 

  • 29 days PTO (20 vacation days, 6 sick days, 3 personal days) 

  • 12 paid holidays 

  • Generous paid parental leave 

  • Learning & Development budget 

  • Global “Re:Connect” company event 

• High-impact ownership of the Customer Marketing and Expansion strategy within a fast-growing global technology company 

• Flexibility through a hybrid work model (minimum 2 days in Austin office) 

• Opportunity to shape and scale Customer Lifecycle Marketing and NRR growth initiatives

About Lansweeper:

Lansweeper is the AI Cyber Asset Intelligence platform helping IT and Security teams gain full visibility, reduce cyber risk, and scale automation with confidence.

In today’s complex IT, OT, cloud, and IoT environments, fragmented asset data slows decisions and increases risk. We transform raw asset data into a continuously validated, trusted source of truth — so teams can move faster and act with ce