Customer Lifecycle Marketing Manager
CloudforceAbout the role
Job Title: Customer Lifecycle Marketing Manager
Location: National Harbor, MD (Hybrid)
Type: Full Time
Compensation: $95,000 to $130,000 DOE, Annually
Cloudforce is growing quickly in higher education, where strong customer relationships drive retention, product direction, customer proof points, and new business. Our customers help demonstrate what is possible with nebulaONE® — a secure, governed AI gateway deployed within an institution’s Microsoft cloud environment.
We are looking for a Customer Lifecycle Marketing Manager to build Cloudforce’s post-sale marketing function from the ground up. This builder role will create the programs, communications, customer stories, and advocacy initiatives that help customers realize more value from nebulaONE® while turning successful customers into references, case studies, peer advocates, and expansion opportunities.
Working closely with Customer Success, Product, Product Marketing, Sales, and Marketing Operations, you will build a customer lifecycle motion supporting onboarding, adoption, retention, expansion, and advocacy. The ideal candidate has experience in customer marketing, lifecycle program management, content development, and cross-functional collaboration, and is excited to build, test, and scale the function over time.
Responsibilities
- Build and optimize Cloudforce’s customer marketing motion across the post-sale journey — from onboarding through renewal and expansion.
- Create relevant lifecycle communications, email programs, content, and HubSpot touchpoints that help customers succeed and realize more value from nebulaONE®.
- Partner with Customer Success to ensure communications are timely, useful, and aligned with the customer journey.
- Develop programs that help new customers become confident, engaged nebulaONE® users.
- Create onboarding sequences, welcome communications, milestone touchpoints, getting-started resources, feature explainers, use case content, and administrator enablement materials.
- Partner with Customer Success and Product to address adoption barriers, answer common customer questions, and promote new features and workflows.
- Translate customer needs, questions, and product experiences into practical, scalable education programs.
- Use engagement and adoption signals to identify where customers need additional support.
- Share customer insights with Product, Customer Success, Sales, and Marketing to improve communications, adoption, and the overall customer experience.
- Build a customer advocacy program that turns successful deployments into credible proof points.
- Develop case studies, testimonials, customer spotlights, outcome stories, reference opportunities, and peer-to-peer programs.
- In higher education, peer validation matters deeply; help customers share how they use nebulaONE® to achieve meaningful results.
- Partner with Customer Success and Sales to help customers understand and communicate the value they receive from nebulaONE®.
- Create usage summaries, impact snapshots, outcome stories, executive-facing proof points, and pre-renewal communications.
- Capture customer wins, adoption milestones, and measurable outcomes throughout the customer journey — not only before renewal.
- Help identify expansion-ready accounts based on engagement, adoption, new use cases, and customer feedback.
Customer Lifecycle Marketing:
Onboarding and Adoption:
Customer Education and Insights:
Customer Stories and Advocacy:
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