Customer Growth Marketing Manager

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Role

The Mixpanel global growth marketing team is growing, and we’re looking for our first Customer Growth Marketing Manager—a hybrid of Lifecycle & Growth Marketing with a focus on retention and expansion. This role will work closely with the team of demand generation experts, while ensuring we’re meeting customer needs and strategically growing Mixpanel usage.

As Customer Growth Marketing Manager, you’ll develop and optimize lifecycle programs that help free and paid customers maximize Mixpanel’s value, driving retention, expansion, and pipeline impact. The ideal candidate knows what works (and what doesn’t) in signal-based campaigns, has deep expertise in experimentation, and thrives on analyzing, iterating, and driving impact through email and in-product engagement. They excel at leveraging customer insights to craft personalized, high-impact experiences that directly fuel growth.

What You'll Do

1. Drive revenue growth
   1. Own developing and optimizing lifecycle programs to drive cross-sell and expansion growth through email and in-product messaging.
   2. Leverage key account signals (e.g., Qualified Signups, Free Plan Caps) to identify expansion opportunities.
   3. Refine nurture sequences and engagement plays to improve conversion and time-to-value.
   4. Be SME in email marketing and provide inputs to global marketing team’s approach to email as a channel.
2. Collaborate cross-functionally for expansion success
   1. Partner with Sales to activate high-intent accounts, mitigate churn risks, and drive expansion.
   2. Work with Product Growth to optimize onboarding and in-app engagement.
   3. Ensure accurate tracking with Marketing Ops.
3. Measure and optimize
   1. Test, iterate, and optimize lifecycle programs and understand what is and isn’t working.
   2. Track key metrics like pipeline generated and influenced, retention, and engagement — driving understanding of these motions with broader team.

Our Tech Stack

• Account Signals: Mixpanel, Bluebirds, 6Sense, and G2 Intent
• Emails: Customer.io, Outreach and Bluebirds
• Data Enrichment: ZoomInfo and Clay

Who You Are 

• 3-5 years of experience in Lifecycle, Growth, or Retention Marketing in B2B SaaS.
• Deep expertise in customer communication and analytics platforms like Customer.io and Mixpanel
• Preferably, expertise in signals tools like Bluebirds AI, Common Room, etc.
• Comfortable using customer data, intent signals, and product usage insights to drive targeted lifecycle programs.
• Experience collaborating tightly with Account Management, Customer Success, and Product Growth teams.
• Strong analytical mindset—skilled in reviewing data, identifying actionable insights, and applying to programs.
• Hands-on with testing and experimentation, using a data-driven approach to continuously improve performance.
• Excellent communication skills with the ability to present insights and results to leadership and influence cross-functional teams.

Compensation

The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.

Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on to